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ISBN10: 0071436170 | ISBN13: 9780071436175
ISBN10: 0071436170
ISBN13: 9780071436175
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Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
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