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ISBN10: 0071824545 | ISBN13: 9780071824545

How to Plan and Execute Strategy, 1st Edition

ISBN10: 0071824545
ISBN13: 9780071824545
By Wallace Stettinius, D. Robley Wood, Jacqueline L. Doyle and John L. Colley

© 2014 Published November 22, 2013

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Strengthen your competitive advantage with a flawless corporate strategy

How to Plan and Execute Strategy provides you with 24 practical steps for creating, implementing, and managing market-defining, growth-driving strategies. Encompassing every stage of the strategic process, this tactic-filled handbook shares exactly what you need to know in order to:

  • Define your businesses
  • Know your market
  • Understand your opportunities and threats
  • Set feasible goals and objectives
  • Create the strategies to achieve your objectives
  • Identify and set priorities
  • Write your business plan
  • Get the right people
  • Communicate the strategy and obtain commitment
  • Integrate across functions
  • Execute with discipline
  • Monitor results, evaluate, and react

    Every successful company has benefited from an excellent corporate strategy. With the proven techniques in this portable, hands-on guide, your business will reap the same rewards. How to Plan and Execute Strategy shows how to get a leg up on your competition and sustain your lead for the long run.

    • 1. Planning and executing strategy

    2. Manage strategically

    3. Follow the logic

    4. Assess your readiness

    5. Plan to plan

    6. Define your business

    7. Assess your situation

    8. Understand your model

    9. Know your market

    10. Assess the terrain

    11. Understand opportunities and threats

    12. Set feasible goals

    13. Strategize for goals

    14. Set priorities

    15. Pursue your purpose

    16. Follow your mission

    17. Write the business plan

    18. Write the annual plan

    19. Get the right people

    20. Obtain commitment

    21. Align with strategy

    22. Work across functions

    23. Execute with discipline

    24. Monitor and improve

    25. Learn, change, institutionalize

    Need support?   We're here to help - Get real-world support and resources every step of the way.

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