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ISBN10: 0071364145 | ISBN13: 9780071364140

Emotion Marketing: The Hallmark Way of Winning Customers for Life, 1st Edition

ISBN10: 0071364145
ISBN13: 9780071364140
By Scott Robinette and Claire Brand

© 2001 Published December 30, 2000

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Part One: Why Emotion Marketing Works.

Chapter 1: The Business Case for Emotion Marketing.

Chapter 2: The Value Star - A Model for Emotion Marketing.

Part Two: What Emotion Marketing Is All About.

Chapter 3: Emotional E: Equity.

Chapter 4: Emotional E: Experience.

Chapter 5: Emotional E: Energy.

Chapter 6: Product and Money - The Rational Side of the Value Star.

Part Three: How to Put Emotion Marketing to Work.

Chapter 7: Building Customer Relationships That Last.

Chapter 8: Emotion in Marketing Communications.

Chapter 9: Emotion Marketing on Internet.

Chapter 10: The Other E - Employees.

Chapter 11: Emotion Marketing - An Action Plan.

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