Emotion Marketing: The Hallmark Way of Winning Customers for Life, 1st Edition

Part One: Why Emotion Marketing Works.

Chapter 1: The Business Case for Emotion Marketing.

Chapter 2: The Value Star - A Model for Emotion Marketing.

Part Two: What Emotion Marketing Is All About.

Chapter 3: Emotional E: Equity.

Chapter 4: Emotional E: Experience.

Chapter 5: Emotional E: Energy.

Chapter 6: Product and Money - The Rational Side of the Value Star.

Part Three: How to Put Emotion Marketing to Work.

Chapter 7: Building Customer Relationships That Last.

Chapter 8: Emotion in Marketing Communications.

Chapter 9: Emotion Marketing on Internet.

Chapter 10: The Other E - Employees.

Chapter 11: Emotion Marketing - An Action Plan.