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ISBN10: 0071420827 | ISBN13: 9780071420822

e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy, 1st Edition

ISBN10: 0071420827
ISBN13: 9780071420822
By Michel Robert and Bernard Racine

© 2001 Published December 13, 2000

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Chapter 1. The Ultimate E-Nigma.

Chapter 2. Strategic Fuzziness.

Chapter 3. Strategic Fuzziness (2).

Chapter 4. A CEO's Worst Nightmare: Killer.Com.

Chapter 5. Back to the Future.

Chapter 6. The First Imperative: Clarifying the Business Strategy.

Chapter 7. Demystifying the E-Nigma.

Chapter 8. The Critical Gap: No E-Strategy Architect.

Chapter 9. The Second Imperative: constructing the e-Strategy.

Chapter 10. The Third Imperative: Integrating the Business Strategy and Internet Strategy Processes.

Chapter 11. The Tangible and Intangible Results.

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