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Capturing New Markets: How Smart Companies Create Opportunities Others Don’t

ISBN10: 0071825959 | ISBN13: 9780071825955

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t, 1st Edition

ISBN10: 0071825959
ISBN13: 9780071825955
By Stephen Wunker

© 2014 Published November 22, 2013

Out of Stock
ISBN10: 0071825959 | ISBN13: 9780071825955

More information about this Print book can be found in the page section below.

$36.00
ISBN10: 0071825959 | ISBN13: 9780071825955

More information about this Print book can be found in the page section below.

Chapter 1 WHY NEW MARKETS MATTER
Chapter 2 FINDING NEW MARKETS
Chapter 3 ASSESSING WHAT DOESN’T EXIST
Chapter 4 THE FIRST CUSTOMERS
Chapter 5 PATHS TO MARKET PENETRATION
Chapter 6 ENTERING AT THE RIGHT TIME
Chapter 7 FULFILLING THE POTENTIAL OF EMERGING MARKETS
Chapter 8 ENABLING THE CORPORATION
Chapter 9 A CATALYTIC ROLE FOR GOVERNMENT
AFTERWORD
NOTES
BIBLIOGRAPHY
INDEX
ABOUT THE AUTHOR

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