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ISBN10: 0071342575 | ISBN13: 9780071342575

ISBN10: 0071342575
ISBN13: 9780071342575
By Jay A. Block and Michael Betrus

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1. How to Use This Guide.

2. Uncovering New Opportunities.

3. Cover Letters as Easy as PIE.

4. Covers Letters and the Ten Commandments.

5. Anatomy of a Cover Letter.

6. Targeted Cover Letters Aimed at Specific Companies.

7. Targeted Cover Letters Directed to Executive Recruiters.

8. Cover Letters Responding to Classified Advertisements.

9. The Broadcast Cover Letter.

10. Concept Marketing Letter.

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