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The fastest way to learn Marketing: The Core Authors: Roger Kerin and Steven Hartley

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Every chapter is simplified and ready for you to learn. Get quizzes, video lessons, practice problems, chapter summaries, flash cards and more!  

Authors: Roger Kerin and Steven Hartley

ISBN13: 9781260729184, ©2022

Chapter 1

Creating Customer Relationships and Value through Marketing

Chapter 2

Developing Successful Organizational and Marketing Strategies

Chapter 3

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Chapter 4

Understanding Consumer Behavior

Chapter 5

Understanding Organizations as Customers

Chapter 6

Understanding and Reaching Global Consumers and Markets

Chapter 7

Marketing Research: From Customer Insights to Actions

Chapter 8

Market Segmentation, Targeting, and Positioning

Chapter 9

Developing New Products and Services

Chapter 10

Managing Successful Products, Services, and Brands

Chapter 11

Pricing Products and Services

Chapter 12

Managing Marketing Channels and Supply Chains

Chapter 13

Retailing and Wholesaling

Chapter 14

Implementing Interactive and Multichannel Marketing

Chapter 15

Integrated Marketing Communications and Direct Marketing

Chapter 16

Advertising, Sales Promotion, and Public Relations

Chapter 17

Using Social Media and Mobile Marketing to Connect with Consumers

Chapter 18

Personal Selling and Sales Management

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