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The fastest way to learn Marketing: The Core Authors: Roger Kerin and Steven Hartley

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Every chapter is simplified and ready for you to learn. Get quizzes, video lessons, practice problems, chapter summaries, flash cards and more!  

Authors: Roger Kerin and Steven Hartley

ISBN13: 9781260729184, ©2022

Chapter 1 Creating Customer Relationships and Value through Marketing

Chapter 2 Developing Successful Organizational and Marketing Strategies

Chapter 3 Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Chapter 4 Understanding Consumer Behavior

Chapter 5 Understanding Organizations as Customers

Chapter 6 Understanding and Reaching Global Consumers and Markets

Chapter 7 Marketing Research: From Customer Insights to Actions

Chapter 8 Market Segmentation, Targeting, and Positioning

Chapter 9 Developing New Products and Services

Chapter 10 Managing Successful Products, Services, and Brands

Chapter 11 Pricing Products and Services

Chapter 12 Managing Marketing Channels and Supply Chains

Chapter 13 Retailing and Wholesaling

Chapter 14 Implementing Interactive and Multichannel Marketing

Chapter 15 Integrated Marketing Communications and Direct Marketing

Chapter 16 Advertising, Sales Promotion, and Public Relations

Chapter 17 Using Social Media and Mobile Marketing to Connect with Consumers

Chapter 18 Personal Selling and Sales Management

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