M: Marketing, 8th Edition

About the Author

Dhruv Grewal

Dhruv Grewal, PhD (Virginia Tech), is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on direct marketing and e-commerce, marketing research, the broad areas of value-based marketing strategies, services and retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thomson Reuters 2014 and 2021, and again as a Clarivate™ Highly Cited Researcher 2020 and 2021. He is also a GSBE Extramural Fellow, Maastricht University, and a Fractional Professor of Marketing at University of Bath. He has been an Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnológico de Monterrey; a Global Chair in Marketing at University of Bath; an Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics; and a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he was a department chair.  

Professor Grewal was ranked first in the marketing field in terms of publications in the top-six marketing journals during the 1991–1998 period and again for the 20002007 period and ranked third in terms of publications in Journal of Marketing and Journal of Marketing Research during the 2010–2019 period. He was also ranked first in terms of publications and third in citations for pricing research for the time period 19802010 in 20 marketing and business publications. He has published over 180 journal articles in Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing, Journal of Consumer Psychology, Journal of Applied Psychology, and Journal of the Academy of Marketing Science, as well as many other journals. He has over 69,000 citations based on Google Scholar.  

Professor Grewal currently serves on numerous editorial review boards, such as Journal of Marketing (associate editor), Journal of the Academy of Marketing Science (area editor), Journal of Marketing Research (associate editor), Journal of Services Research, Journal of Interactive Marketing, Journal of Business Research, and Journal of Public Policy & Marketing, and on the advisory board for Journal of Retailing. He has also served on the boards of Journal of Consumer Psychology, Academy of Marketing Science Review, and Journal of World Business. He received Best Reviewer Awards (Journal of Retailing 2008, Journal of Marketing 2014), Outstanding Area Editor (Journal of Marketing 2017, Journal of the Academy of Marketing Science 2016), and a Distinguished Service Award (Journal of Retailing 2009). 

Professor Grewal has been the recipient of numerous other awards, including the 2020 (Inaugural) Bala Iyer Award for Lifetime Achievement in Scholarship (Babson College); 2017 Robert B. Clarke Outstanding Educator Award (Marketing Edge, formerly DMEF); 2013 University wide Distinguished Graduate Alumnus from his alma mater, Virginia Tech; 2012 Lifetime Achievement Award in Pricing (American Marketing Association Retailing & Pricing SIG); 2010 Lifetime Achievement Award in Retailing (American Marketing Association Retailing SIG); 2005 Lifetime Achievement in Behavioral Pricing Award (Fordham University, November 2005); and Academy of Marketing Science Cutco/Vector Distinguished Educator Award in May 2010. He is a Distinguished Fellow of the Academy of Marketing Science and has served as VP Research and Conferences American Marketing Association Academic Council (1999–2001) and as VP Development for the Academy of Marketing Science (2000–2002). He was also coeditor of the Journal of Retailing (2001–2007).  

Professor Grewal has won a number of awards for his research: 2020 William R.  Davidson Journal of Retailing Honorable Mention Award (for paper published in 2019); 2019 Louis W. Stern Award (American Marketing Association Interorganizational SIG); 2019 William R. Davidson Journal of Retailing Best Paper Award (for paper published in 2017); 2018 JSR Best Paper Award (for paper published in 2017); 2018 William R. Davidson Journal of Retailing Best Paper Award (for paper published in 2016); 2017 Journal of  Interactive Marketing Best Paper Award (for paper published in 2016); 2016 Journal of Marketing Sheth Award; 2016 William R. Davidson Journal of Retailing Best Paper Award (for paper published in 2014); 2015 Louis W. Stern Award (American Marketing Association Interorganizational SIG); 2015 Babson College Faculty Scholarship Award; 2012  William R. Davidson Journal of Retailing Best Paper Award (for paper published in 2010); 2011 Best Paper Award (La Londe Conference for Marketing Communications and Consumer Behavior); 2011 Louis W. Stern Award (American Marketing Association Interorganizational SIG); 2011; William R. Davidson Journal of Retailing Honorable Mention Award (for paper published in 2009); 2010 Babson College Faculty Scholarship Award; 2010 William R. Davidson Journal of Retailing Best Paper Award (for paper published in 2008); 2010 William R. Davidson Journal of Retailing Honorable Mention Award (for paper published in 2008); Best Services Paper Award (2003) from the American Marketing Association Services SIG presented at the Service Frontier Conference, October 2003, Winter American Marketing Association Conference 2001, Best Paper Award, Technology Track, Summer American Marketing Association Educators’ Conference 2000, and University of Miami School of Business Research Excellence Award for years 1991, 1995, 1996, and 1998. He has also been a finalist for the 2018 Journal of Marketing Research Paul Green Award; 2018 Journal of Marketing - Marketing Science Institute/H. Paul Root Award; 2014 Journal of Marketing Harold H. Maynard Award; 2012 Paul D. Converse Award; and 2005 Best Services Paper Award from the Services SIG. 

Professor Grewal has coedited a number of special issues including the following: Journal of Public Policy & Marketing, “Pricing & Public Policy” (Spring 1999); Journal of the Academy of Marketing Science, “Serving Customers and Consumers Effectively in the 21st Century: Emerging Issues and Solutions” (Winter 2000); Journal of Retailing, “Creating and Delivering Value through Supply-Chain Management” (2000); Journal of Retailing, “Branding and Customer Loyalty” (2004); Journal of Retailing, “Service Excellence” (2007); Journal of Retailing, “Customer Experience Management” (2009); Journal of Retailing, “Pricing in a Global Arena” (2012); Journal of Marketing Management, “Retailing,” (2013); Review of Marketing Research, “In-Store Marketing” (2014); Psychology & Marketing, “Nonverbal Behavior and In-Store Marketing Activities” (2014); Journal of Consumer Marketing, “Online Marketing” (2015); Journal of Business Research, “Shopper Marketing” (2015); Journal of Retailing, “Future of Retailing” (2017); Journal of the Academy of Marketing Science, “The Future of Technology in Marketing” (2020); Journal of Retailing, “Retail Experiences and the Consumer Journey” (2020).  

He cochaired the 1993 Academy of Marketing Science Conference; 1998 Winter American Marketing Association Conference “Reflections & Future Directions for Marketing”; December 1998 Marketing Science Institute Conference “Serving Customers and Consumers Effectively in the 21st Century: Emerging Issues and Solutions”; 2001 American Marketing Association doctoral consortium; 2006 American Marketing Association Summer Educator’s Conference; 2008 Customer Experience Management Conference; 2010 Pricing Conference; 2011 Direct Marketing Education Foundation research summit; 2012 AMA/ACRA First Triennial Retailing Conference; 2013 Pricing & Retailing Conferences; 2014 Shopper Marketing Conference at SSE; and the 2015 AMA/ACRA Second Triennial Retailing Conference.  
Professor Grewal has also coauthored Marketing (publisher McGraw-Hill 1e 2008, 2e 2010—Awarded Revision of the Year, McGraw-Hill Corporate Achievement Award for Marketing, 2e with Connect Marketing in the category of Content and Analytical Excellence, 3e 2012, 4e 2014, 5e 2016, 6e 2018, 7e 2020, 8e 2022); M Series: Marketing (publisher  McGraw-Hill 1e 2009, 2e 2011, 3e 2013, 4e 2015, 5e 2017, 6e 2019, 7e 2021); Retailing Management (publisher McGraw-Hill 9e 2014, 10e 2018—it is the leading textbook in the field); and Marketing Research (publisher: Houghton Mifflin Co., 1e 2004, 2e 2007). He was ranked number 86 for Books in Business and Investing by Amazon (January 29, 2013). 

Professor Grewal has won many awards for his teaching: Sherwin-Williams Distinguished Teaching Award, Society for Marketing Advances (2005); American Marketing Association, Award for Innovative Excellence in Marketing Education (2003); Academy of Marketing Science Great Teachers in Marketing Award (1999); Executive MBA Teaching Excellence Award (1998); School of Business Teaching Excellence Awards (1993, 1999); and Virginia Tech Certificate of Recognition for Outstanding Teaching (1989). He has taught executive seminars and courses and worked on research projects with numerous firms such as Dell, ExxonMobil, IRI, RadioShack, Telcordia, Khimetrics, ProfitLogic, McKinsey, Ericsson, Motorola, Nextel, Florida Power & Light, Lucent, Sabre, Goodyear Tire & Rubber Company, Sherwin-Williams, and Asahi. He has delivered seminars in the United States, Europe, Latin America, and Asia, and has served as an expert witness or worked as a consultant on numerous legal cases. He also has served on the Board of Directors of Babson Global and on the Board of Trustees of Marketing Edge.

Michael Levy

Michael Levy, PhD (Ohio State University), is the Charles Clarke Reynolds Professor of Marketing Emeritus at Babson College and Distinguished Scholar in Residence, Daniels College of Business, University of Denver. He received his PhD in business administration from Ohio State University and his undergraduate and MS degrees in business administration from the University of Colorado at Boulder. He taught at Southern Methodist University before joining the faculty as professor and chair of the marketing department at the University of Miami. 

Professor Levy received the inaugural ACRA Academic Lifetime Achievement Award presented at the 2015 AMA/ACRA (American Marketing Association/American Collegiate Retailing Association) Triennial Conference and was recognized for 25 years of dedicated service to the editorial review board of the Journal of Retailing in 2011. He won the McGraw-Hill Corporate Achievement Award for Grewal–Levy Marketing 2e with Connect in the category of excellence in content and analytics (2010); Revision of the Year for Marketing 2e (Grewal–Levy) from McGraw-Hill/Irwin (2010); the 2009 Lifetime Achievement Award, American Marketing Association, Retailing Special Interest Group (SIG); the Babson Faculty Scholarship Award (2009); and the Distinguished Service Award, Journal of Retailing (2009) (at winter AMA). 

He was rated as one of the best researchers in marketing in a survey published in Marketing Educator (Summer 1997). He has developed a strong stream of research in retailing, business logistics, financial retailing strategy, pricing, and sales management. He has published over 50 articles in leading marketing and logistics journals, including the Journal of Retailing, Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Marketing Research. He has served on the editorial review boards of the Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Physical Distribution and Materials Management, International Journal of Business Logistics, ECR Journal, and European Business Review, and has been on the editorial advisory boards of European Retail Research and European Business Review. He is coauthor of Marketing 8e (2020). Professor Levy was coeditor of the Journal of Retailing from 2001 to 2007. He cochaired the 1993 Academy of Marketing Science conference and the 2006 summer AMA conference. 

Professor Levy has worked in retailing and related disciplines throughout his professional life. Prior to his academic career, he worked for several retailers and a housewares distributor in Colorado. He has performed research projects with many retailers and retail technology firms, including Accenture, Federated Department Stores, Khimetrics (SAP), Mervyn’s, Neiman Marcus, ProfitLogic (Oracle), Zale Corporation, and numerous law firms.