Cascades: How to Create a Movement that Drives Transformational Change, 1st Edition

ISBN10: 1260454010 | ISBN13: 9781260454017

By Greg Satell

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ISBN10: 1260454010 | ISBN13: 9781260454017

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What does it take to change the world? This book will show you how to harness the power of CASCADES to create a revolutionary movement!

If you could make a change—any change you wanted—what would it be? Would it be something in your organization or your industry? Maybe something it’s in your community or throughout society as a whole?

Creating true change is never easy. Most startups don’t survive. Most community groups never get beyond small local actions. Even when a spark catches fire and protesters swarm the streets, it often seems to fizzle out almost as fast as it started. The status quo is, almost by definition, well entrenched and never gives up without a fight.

In this groundbreaking book, one of today's top innovation experts delivers a guide for driving transformational change. To truly change the world or even just your little corner of it, you don’t need a charismatic leader or a catchy slogan. What you need is a cascade: small groups that are loosely connected but united by a common purpose.

As individual entities, these groups may seem inconsequential, but when they synchronize their collective behavior as networks, they become immensely powerful. Through the power of cascades, a company can be made anew, an industry disrupted, or even an entire society reshaped. As Satell takes us through past and present movements, he explains exactly why and how some succeed while others fail.

ACKNOWLEDGMENTS

PREFACE

INTRODUCTION: A Shift from Hierarchies
to Networks

PART ONE THE ANATOMY OF A CASCADE

CHAPTER 1: What a Revolution Looks Like
from the Inside

CHAPTER 2: Fireflies, Snowy Tree Crickets,
and the New Science of Networks

CHAPTER 3: How Cascades Create
Transformational Change

PART TWO HOW CHANGE MOVEMENTS SUCCEED—AND FAIL

CHAPTER 4: Identifying a Keystone Change

CHAPTER 5: Making a Plan

CHAPTER 6: Networking the Movement

CHAPTER 7: Indoctrinating a Genome of Values

CHAPTER 8: Building Platforms for Participation,
Mobilization, and Connection

CHAPTER 9: Surviving Victory

AFTERWORD: Leading Toward Common Ground

NOTES

INDEX

About the Author

Greg Satell

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