
Strategic Management of Technological Innovation
7th Edition
By Melissa Schilling
ISBN10: 126408093X
ISBN13: 9781264080939
Copyright: 2023
ISBN10: 126408093X
ISBN13: 9781264080939
Copyright: 2023
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Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
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