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Retailing Management by Michael Levy and Dhruv Grewal

ISBN10: 1264469276 | ISBN13: 9781264469277

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Product Information

Retailing Management, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, it focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services.

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  • SECTION I THE WORLD OF RETAILING
  • 1. Introduction to the World of Retailing
  • 2. Types of Retailers
  • 3. Digital Retailing
  • 4. Multichannel and Omnichannel Retailing
  • 5. Consumer Behavior
  • SECTION II RETAILING STRATEGY
  • 6. Retail Market Strategy
  • 7. Financial Strategy
  • 8. Retail Locations
  • 9. Retail Site Location
  • 10. Information Systems and Supply Chain Management
  • 11. Customer Relationship Management
  • SECTION III MERCHANDISE MANAGEMENT
  • 12. Managing the Merchandise Planning Process
  • 13. Buying Merchandise
  • 14. Retail Pricing
  • 15. Retail Communication Mix
  • SECTION IV HUMAN RESOURCES AND STORE MANAGEMENT
  • 16. Human Resources and Managing the Store
  • 17. Store Layout, Design, and Visual Merchandising
  • 18. Customer Service

About the Author

Michael Levy

Michael Levy, PhD (Ohio State University), is the Charles Clarke Reynolds Professor of Marketing Emeritus at Babson College and Distinguished Scholar in Residence, Daniels College of Business, University of Denver. He received his PhD in business administration from Ohio State University and his undergraduate and MS degrees in business administration from the University of Colorado at Boulder. He taught at Southern Methodist University before joining the faculty as professor and chair of the marketing department at the University of Miami. 

Professor Levy received the inaugural ACRA Academic Lifetime Achievement Award presented at the 2015 AMA/ACRA (American Marketing Association/American Collegiate Retailing Association) Triennial Conference and was recognized for 25 years of dedicated service to the editorial review board of the Journal of Retailing in 2011. He won the McGraw-Hill Corporate Achievement Award for Grewal–Levy Marketing 2e with Connect in the category of excellence in content and analytics (2010); Revision of the Year for Marketing 2e (Grewal–Levy) from McGraw-Hill/Irwin (2010); the 2009 Lifetime Achievement Award, American Marketing Association, Retailing Special Interest Group (SIG); the Babson Faculty Scholarship Award (2009); and the Distinguished Service Award, Journal of Retailing (2009) (at winter AMA). 

He was rated as one of the best researchers in marketing in a survey published in Marketing Educator (Summer 1997). He has developed a strong stream of research in retailing, business logistics, financial retailing strategy, pricing, and sales management. He has published over 50 articles in leading marketing and logistics journals, including the Journal of Retailing, Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Marketing Research. He has served on the editorial review boards of the Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Physical Distribution and Materials Management, International Journal of Business Logistics, ECR Journal, and European Business Review, and has been on the editorial advisory boards of European Retail Research and European Business Review. He is coauthor of Marketing 8e (2020). Professor Levy was coeditor of the Journal of Retailing from 2001 to 2007. He cochaired the 1993 Academy of Marketing Science conference and the 2006 summer AMA conference. 

Professor Levy has worked in retailing and related disciplines throughout his professional life. Prior to his academic career, he worked for several retailers and a housewares distributor in Colorado. He has performed research projects with many retailers and retail technology firms, including Accenture, Federated Department Stores, Khimetrics (SAP), Mervyn’s, Neiman Marcus, ProfitLogic (Oracle), Zale Corporation, and numerous law firms.

Dhruv Grewal

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