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Entrepreneurial Small Business
Entrepreneurial Small Business

Entrepreneurial Small Business, 7th Edition

ISBN10: 1265584753 | ISBN13: 9781265584757
By Jerome Katz and Richard Green
© 2024

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* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

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Entrepreneurial Small Business (ESB) focuses on traditional “main street” businesses versus high-growth firms dependent on venture capital. It presents the realities small business owners face and strategies for those starting or maintaining a small business. ESB combines the art of small business survival with the science of small business success, to provide students the tools and knowledge they need to go out and start their own small businesses. 

ESB features practical advice and experiential learning. Informed by nearly 180 journals in entrepreneurship, the authors make the best of modern wisdom easy to understand and easy to apply. With one of the largest collections of experiential learning techniques, ESB gives students the hands-on experience they need to start their small business with over 100 end-of-chapter experiential exercises, 59 skill modules, mini-cases, business model canvases and business plans. 


Chapter 1: Small Business: Varieties and Impacts  

Chapter 2: Small Business Entrepreneurs: Characteristics and Competencies  

Chapter 3: Small Business Environment: Managing External Relations  

Chapter 4: Small Business Ideas: Creativity, Opportunity, and Feasibility  


Chapter 5: Small Business Entry: Paths to Part-Time Entrepreneurship  

Chapter 6: Small Business Entry: Paths to Entrepreneurship  

Chapter 7: Small Business Strategies: Imitation with a Twist  

Chapter 8: Business Plans: Seeing Audiences and Your Business Clearly  


Chapter 9: Small Business Marketing: Customers and Products  

Chapter 10: Small Business Promotion: Capturing the Eyes of Your Market  

Chapter 11: Small Business Pricing, Distribution, and Location  


Chapter 12: Small Business Accounting: Projecting and Evaluating Performance  

Chapter 13: Cash: Lifeblood of the Business 

Chapter 14: Small Business Finance: Using Equity, Debt, and Gifts  

Chapter 15: Assets: Inventory and Operations Management  

Chapter 16: Small Business Protection: Risk Management and Insurance  


Chapter 17: Legal Issues: Recognizing Your Small Business Needs  

Chapter 18: Human Resource Management: Small Business Considerations 

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About the Author

Jerome Katz

Jerome (Jerry) Katz is the Robert H. Brockhaus Endowed Chair in Entrepreneurship at the Richard A. Chaifetz School of Business, Saint Louis University. Prior to his coming to Saint Louis University he was an assistant professor of management at the Wharton School, University of Pennsylvania. Jerry holds a PhD in organizational psychology from the University of Michigan, and other graduate degrees from Harvard and the University of Memphis. 

Throughout the years, he has worked in or advised his family’s businesses including stints working in the family’s discount department store, sporting goods wholesaling, pharmacies, auto parts jobbing, and secondary-market wholesaling of frozen food. As a professor he has served as adviser to over 500 business plans developed by students at Saint Louis University, whose Entrepreneurship Program (which Jerry leads) has been nationally ranked every year since 1994. 

He was also the founder and director of Saint Louis University’s Billiken Angels Network, which was ranked by the HALO Report as one of the top angel groups in the United States. Earlier in his career he served as associate director for the Missouri State Small Business Development Centers. He has taught, trained, or consulted on entrepreneurship education and business development services in Germany, Spain, China, Portugal, Saudi Arabia, Korea, Sweden, Switzerland, the United Kingdom, Brazil, Singapore, Israel, Croatia, and the West Bank. His consulting firm, J. A. Katz & Associates, has a client list including the Soros, GE, Kauffman and Coleman Foundations, as well as the Korea Entrepreneurship Foundation, the Jerusalem Institute for Israel Studies, Sweden’s Entrepreneurship and Small Business Research Institute, the International Labor Organization (ILO), RISEbusiness, the National Federation of Independent Business, the National Science Foundation, and the Committee of 200. 

As a researcher, Jerry has done work on entrepreneurship, organizational emergence, opportunity analysis, and the discipline and infrastructure of entrepreneurship education. Today nine of his papers can be found in 11 different compendia of “classic” works in entrepreneurship and small business. He was a corecipient of the 2013 Foundational Paper Award of the Entrepreneurship Division of the Academy of Management, and Google Scholar reports Jerry’s papers have been cited over 13,000 times. Jerry founded and edited two book series, Advances in Entrepreneurship, Firm Emergence and Growth (published by Emerald) and Entrepreneurship and the Management of Growing Enterprises (published by Sage) and has edited over a dozen special issues. He sits on the editorial boards of nine journals: Entrepreneurship and Regional Development, International Journal of Entrepreneurship and Small Business, Journal of International Entrepreneurship, International Entrepreneurship and Management Journal, International Journal of Technoentrepreneurship, Experiential Entrepreneurship Exercises Journal, USASBE Annals of Entrepreneurship Education, Journal of Entrepreneurship Education, and Entrepreneurship Education & Pedagogy.

Following his parents’ tradition of civic entrepreneurship, Jerry has served in a variety of roles including a governor of the Academy of Management, chair of the Entrepreneurship Division of the Academy of Management, and senior vice president for research and publications of the International Council for Small Business. He serves on a number of local, national, and international boards promoting entrepreneurship and entrepreneurship education and training for students and the general public. For these efforts, he has been a recipient of more than a dozen major professional awards including Babson’s Appel Prize for Entrepreneurship Education, the Family Firm Institute’s LeVan Award for Interdisciplinary Contributions to Family Business, the Outstanding Lifetime Achievement Award given by the Academy of Management’s Entrepreneurship Division, as well as Mentorship Awards from the Entrepreneurship Division of the Academy of Management, and from Saint Louis University’s Graduate Student Association, and Saint Louis University’s Chaifetz School of Business Alumni Award for Outstanding Educator. He was elected the fiftieth fellow of the U.S. Association for Small Business and Entrepreneurship.

Richard Green

Richard Green is a successful serial entrepreneur who has started, built, and sold several businesses across an extraordinarily wide range of industries. His first business was an electrical sign repair company, which he began while an undergraduate student. Since then, Richard has started two other sign companies, a structural steel business, a manufacturer of stainless steel products, a real estate brokerage, a tax return preparation service, and a bed-and-breakfast. During the “go-go banking” years he held controlling interest in a state-chartered bank. More recently, Richard, with his long-time associate Richard Carter, conducted the start-up of Lineas Aereas Azteca (Azteca Airlines); served as co-owner with his spouse of a San Antonio bed-and-breakfast, the Adams House; and served as chief financial officer for a high-tech start-up, Celldyne Biopharma LLC. As a corporate entrepreneur, Richard has worked on expansion plans for companies as diverse as the Mexican airline Aerolineas Internacionales, Minneapolis-based Land O’Lakes, Inc., and the Venezuelan dairy Criozuca, S.A. 

Richard brings a similarly diverse set of skills to ESB, ranging from a pilot’s license (he was a professional pilot, instructor, and check airman for TWA) to a CPA. A late-life PhD (from Saint Louis University), he has been an assistant and associate professor of accounting at the University of the Incarnate Word and Webster University, and is currently Chair of the Department of Accounting & Finance at Texas A&M University–San Antonio. His academic achievements are similarly impressive, with papers in the proceedings of North American Case Research Association (NACRA), American Accounting Association Midwest, the American Association for Accounting and Finance, and the International Council for Small Business, as well as journals such as the Atlantic Economic Journal and Simulation & Gaming. Richard also authored more than three dozen articles in popular magazines on topics ranging from personal computers to financial decision making. Richard is co-developer (with Jerry) of the measures for financial sophistication in the Panel Study of Entrepreneurial Dynamics, and is senior author of Investigating Entrepreneurial Opportunities: A Practical Guide for Due Diligence (Sage). He has received research grants from Pharmacia Corporation, the Kauffman Foundation, and the Texas A&M University System. 

Always active in professional and civic roles, Richard’s contributions have ranged from serving as chair of the Airline Pilots Association’s grievance committee to serving on the City of San Antonio’s Air Transportation Advisory Committee. He is a licensed CPA in Texas, and maintains membership in each the AICPA, and the TXCPA.


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