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ISBN10: 0071383492 | ISBN13: 9780071383493

Winning PR in the Wired World: Powerful Communications Strategies for the Noisy Digital Space, 1st Edition

ISBN10: 0071383492
ISBN13: 9780071383493
By Don Middleberg

© 2001 Published October 26, 2000

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Public Relations: You've Come a Long Way, Baby.

The Four Fast Rules of Communicating in the Digital Age.

Advertising Versus Public Relations: The Unending Debate.

Who You Are Today May Have No Effect On Who You Are Tomorrow: Branding in the New Economy.

The Currency of Media.

The New Stakeholders.

The CEO as Celebrity.

Damage Control: Managing Online Image.

The Internet as the Essential Crisis Communications Tool.

Viral Publicity - Building Community and Awareness Online.

Online Intelligence: The Cornerstone to Top-Notch Digital Communications.

A Case Study of Online Success: Britannica.Com.

Conclusion: What The Future Holds.

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