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ISBN10: 0071383492 | ISBN13: 9780071383493

Public Relations: You've Come a Long Way, Baby. The Four Fast Rules of Communicating in the Digital Age. Advertising Versus Public Relations: The Unending Debate. Who You Are Today May Have No Effect On Who You Are Tomorrow: Branding in the New Economy. The Currency of Media. The New Stakeholders. The CEO as Celebrity. Damage Control: Managing Online Image. The Internet as the Essential Crisis Communications Tool. Viral Publicity - Building Community and Awareness Online. Online Intelligence: The Cornerstone to Top-Notch Digital Communications. A Case Study of Online Success: Britannica.Com. Conclusion: What The Future Holds.
Advertising Versus Public Relations: The Unending Debate. Who You Are Today May Have No Effect On Who You Are Tomorrow: Branding in the New Economy. The Currency of Media. The New Stakeholders. The CEO as Celebrity. Damage Control: Managing Online Image. The Internet as the Essential Crisis Communications Tool. Viral Publicity - Building Community and Awareness Online. Online Intelligence: The Cornerstone to Top-Notch Digital Communications. A Case Study of Online Success: Britannica.Com. Conclusion: What The Future Holds.
The Currency of Media. The New Stakeholders. The CEO as Celebrity. Damage Control: Managing Online Image. The Internet as the Essential Crisis Communications Tool. Viral Publicity - Building Community and Awareness Online. Online Intelligence: The Cornerstone to Top-Notch Digital Communications. A Case Study of Online Success: Britannica.Com. Conclusion: What The Future Holds.
The CEO as Celebrity. Damage Control: Managing Online Image. The Internet as the Essential Crisis Communications Tool. Viral Publicity - Building Community and Awareness Online. Online Intelligence: The Cornerstone to Top-Notch Digital Communications. A Case Study of Online Success: Britannica.Com. Conclusion: What The Future Holds.
The Internet as the Essential Crisis Communications Tool. Viral Publicity - Building Community and Awareness Online. Online Intelligence: The Cornerstone to Top-Notch Digital Communications. A Case Study of Online Success: Britannica.Com. Conclusion: What The Future Holds.
Online Intelligence: The Cornerstone to Top-Notch Digital Communications. A Case Study of Online Success: Britannica.Com. Conclusion: What The Future Holds.
Conclusion: What The Future Holds.
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