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ISBN10: 0071847782 | ISBN13: 9780071847780

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New York Times bestselling author Rodd Wagner tackles one of the most destructive problems facing organizations today–the breakdown of the relationship between employees and the organizations they work for "Your people are not your greatest asset. They're not yours, and they're not assets." With this declaration, one of the leading authorities on employee performance rolls up his sleeves against the weasel words, contradictions, bad habits, and intrusions that reduce people to "human resources." To "FTEs." To "human capital." To flesh-and-blood widgets. Armed with empirical evidence from the provocative studies he leads around the globe, Wagner guides you through the new realities of what it takes to get the highest levels of intensity from people in a more mercenary, skeptical, and wired work world. He explains how elements such as individualization, fearlessness, transparency, recognition, and coolness are reciprocated with loyalty, productivity, innovation, and--inescapably--corporate reputation.
The Foundation - The Reciprocal Employee 11
The First Rule - Get Inside Their Heads 25
The Second Rule - Make Them Fearless 39
The Third Rule - Make Money a Non-Issue 53
The Fourth Rule - Help Them Thrive 67
The Fifth Rule - Be Cool 81
The Sixth Rule - Be Boldly Transparent 95
The Seventh Rule - Don’t Kill the Meaning 109
The Eighth Rule - See Their Future 123
The Ninth Rule - Magnify Their Success 137
The Tenth Rule - Unite Them 149
The Eleventh Rule - Let Them Lead 163
The Twelfth Rule - Take It to Extremes 175
“Is ‘Paradise’ Too Over the Top?” - Handling the Truth 189
The Future of The So-Called Engagement - The Profitable Pursuit of Happiness 203
Appendix
The Science Behind the New Rules— Engineering a Better Vehicle 211
Notes 235
Acknowledgments 267
Index 271
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