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ISBN10: 0071361243 | ISBN13: 9780071361248

The Ultimate Guide to Sports Marketing, 2nd Edition

ISBN10: 0071361243
ISBN13: 9780071361248
By Stedman Graham, Lisa Delpy Neirotti and Joe Jeff Goldblatt

© 2001 Published March 21, 2001

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Part I: The Role and Scope of Sport Events.

Chapter 1: Understanding the Sport Industry, the Players, and Opportunities.

Chapter 2: Critical Planning to Master the Game.

Chapter 3: Designing, Planning, and Controlling Event Logistics.

Chapter 4: Providing Hospitality at Sport Events.

Chapter 5: Negotiations and Contracts.

Chapter 6: Risk Management: Protecting Your Investment.

Chapter 7: Effectively Recruiting and Leveraging a Sport Celebrity.

Chapter 8: Event Marketing.

Part II: Practical Methods for Achieving Success.

Chapter 9: Financing Sports Events.

Chapter 10: Licensing Agreements and Merchandising.

Chapter 11: The Ins and Outs of Sport Events.

Chapter 12: Sports Tourism: An Economic Catalyst for Cities.

Chapter 13: Charitable Events.

Chapter 14: Closing Ceremonies: Advice to New Sport Event Management and Marketing Professionals.

Part III: Appendices:

1: Sample Agreements.

2: Useful Resources.

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