Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation, 1st Edition

Preface: My Journey Through the Datasphere ix
Acknowledgments xiii
Introduction: The World’s Greatest Free Resource 1
Part 1 The Power of Open Data
1 • An Opportunity as Big as the Web 7
2 • Hot Startups: Turning Government Data into Dollars 23
3 • Consumer Websites: Choice Engines for Smart Disclosure 43
4 • New Companies to Manage the Data Deluge 67
5 • Data-Driven Investing: New Tools for Business Analysis 81
6 • Green Investing: Betting on Sustainability Data 93
7 • Savvy Marketing: How ReputationalData Defines Your Brand 111
8 • The Marketing Science of Sentiment Analysis 129
9 • Tapping the Crowd for Fast Innovation 141
10 • The Open Research Lab: InnovatingThrough Open Collaboration 155
Part 2 The Business Environment: New Trends in Open Data
11 • Privacy, Security, and the Value of Personal Data 177
12 • Doing Business in a See-Through Society 197
13 • Government and Data:Setting the Rules for an Open World 213
14 • The Open Data Future 235
Selected Bibliography 245
Appendix A: Using OpenDataNow.com 251
Appendix B: Defining Data Categories 253
Glossary 257
Chapter Notes 275
Index 313