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ISBN10: 1260026655 | ISBN13: 9781260026658

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The bestselling guide to communicating authentically and effectively in today’s business landscape In the age of social media, email, and texting, the spoken word resonates with people more powerfully than ever. Master the art of face-to-face communication, and you’ll be the stand-out leader in your organization. No one understands this better than Granville Toogood, who has trained some of today’s most successful business leaders. The gold standard of powerful corporate communication, The Articulate Executive reveals the author’s winning methods. Taken right from Toogood’s acclaimed workshops, the proven, step-by-step techniques detailed here will help you: * Position yourself as the leader in your industry * Command any venue and engage any audience * Make a strong impression using the “8-second rule” * Speak with the confidence of a seasoned CEO * Deliver presentations that impress any audience Communication tools like Twitter, LinkedIn, and Facebook are just that: tools. They’re useful, but they alone what get you where you want to be. In order to drive real, measurable results, you have to get in front of people—and wow them. Whether you run a large company or lead a small team, drive multi-million-dollar sales or just launched your first startup—The Articulate Executive is packed with the expert advice, tried-and-true techniques, and hands-on exercises you need to speak and act like the professional you are.
Preface to the Paperback Edition
Preface to the Hardcover Edition
Introduction
1: General Considerations
2: Risk and Return
3: The Behavior of Multiple-Asset Portfolios
4: The Behavior of Real-World Portfolios
5: Optimal Asset Allocations
6: Market Efficiency
7: Odds and Ends
8: Implementing Your Asset Allocation Strategy
9: Investment Resources
Appendix A: Becoming Your Own Portfolio Analyst
Appendix B: Correlation Coefficients Among Asset Classes
Glossary
Bibliography
Index
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