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ISBN10: 0071788182 | ISBN13: 9780071788182
ISBN10: 0071788182
ISBN13: 9780071788182
Acknowledgments
Introduction
1 Why Mobile?
2 Being In Social Media Is Not Enough, You Have To Invite Everyone Back To Your Place
3 Step 1: Make The One-To-One Connection
4 Step 2: Discover The One-To-One Opportunities
5 Step 3: Inspire Action
6 Step 4: Develop A Long-Term Relationship
7 Use Data To Increase Conversions By Streamlining Users’ Experience
8 One-To-One Transforms Whole Companies
9 One-To-One Transforms Communications For Everyone
Conclusion
Notes
Index
Introduction
1 Why Mobile?
2 Being In Social Media Is Not Enough, You Have To Invite Everyone Back To Your Place
3 Step 1: Make The One-To-One Connection
4 Step 2: Discover The One-To-One Opportunities
5 Step 3: Inspire Action
6 Step 4: Develop A Long-Term Relationship
7 Use Data To Increase Conversions By Streamlining Users’ Experience
8 One-To-One Transforms Whole Companies
9 One-To-One Transforms Communications For Everyone
Conclusion
Notes
Index
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