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Marketing Warfare

ISBN10: 0070527261 | ISBN13: 9780070527263

Marketing Warfare

Marketing Warfare, 1st Edition

ISBN10: 0070527261
ISBN13: 9780070527263
By Al Ries and Jack Trout

© 1998 Published November 1, 1997

2500 Years of War.The Principle of Force.The Superiority of the Defense.The New Era of Competition.The Nature of the Battleground.The Strategic Square.Principles of Defensive Warfare.Principles of Offensive Warfare.Principles of Guerilla Warfare.The Cola War.The Beer War.The Burger War.The Computer War.Strategy and Tactics.The Marketing General.

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