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ISBN10: 0070527261 | ISBN13: 9780070527263

Marketing Warfare, 1st Edition

ISBN10: 0070527261

ISBN13: 9780070527263

By Al Ries and Jack Trout

ISBN10: 0070527261 | ISBN13: 9780070527263

More information about this Print book can be found in the page section below.

$22.00

ISBN10: 0070527261 | ISBN13: 9780070527263

More information about this Print book can be found in the page section below.

2500 Years of War.The Principle of Force.The Superiority of the Defense.The New Era of Competition.The Nature of the Battleground.The Strategic Square.Principles of Defensive Warfare.Principles of Offensive Warfare.Principles of Guerilla Warfare.The Cola War.The Beer War.The Burger War.The Computer War.Strategy and Tactics.The Marketing General.

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