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ISBN10: 0071753370 | ISBN13: 9780071753371

ISBN10: 0071753370
ISBN13: 9780071753371
By Robert Koppel

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Introduction;Chapter 1. Trading Coaches, Gurus and Salesman;Chapter 2. The Brain at Risk;Chapter 3. The Market: It's a Jungle Out There;Chapter 4. Things Fall Apart;Chapter 5. The Intuitive Edge;Chapter 6. Biases;Chapter 7. Fallacies;Chapter 8. Illusions;Chapter 9. Paradoxes;Chpater 10. Meet Gordon Gekko;Chapter 11. Tales of the Fallen;Chapter 12. Leaping Out of the Planes;Chapter 13. Nudge: Choice Architecture For Your Brain;Chapter 14. Beta, Delta, Value at Risk;Chapter 15. The Constant Challenge

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