Five Keys to Powerful Business Relationships: How to Become More Productive, Effective and Influential by Sallie Sherman, Joseph Sperry and Steve Vucelich,
1st Edition
ISBN10: 0071783881
ISBN13: 9780071783880
By Sallie Sherman, Joseph Sperry and Steve Vucelich
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What's your most valuable corporate asset? BUSINESS RELATIONSHIPS
“Five Keys to Powerful Business Relationships goes beyond the usual bonhomie, grip-and-grin, back slapping . . . dimension of business relationships. This book outlines a fresh, more systematic perspective to an area usually thought of as the ‘soft’ side of business.” —From the Foreword by Bradley J. Mitchell, former Chief Commercial Officer, AccuWeather
Whatever business you’re in, success often depends on relationships—whether the relationship is between two team members, among several divisions of a corporation, or when it spans a large network of suppliers and customers. For almost three decades Sallie Sherman, Joseph Sperry and, more recently, Steve Vucelich have been helping companies increase revenues, reduce costs, and lower risk by helping firms optimize their B2B relationships.
Five Keys to Powerful Business Relationships is a game-changing guide that will help you leverage every critical relationship in your organization for greater success. The authors combine their knowledge and experience to show you how to get maximum value from virtually every relationship—both internal and external.
You’ll learn how to spot those relationships that are not generating their full power—and turn them into drivers of profit and growth. You’ll discover new ways to eliminate barriers to performance and boost the energy of individuals, teams, groups, and your organization as a whole. And you’ll find out how to improve personal and managerial development by using Five Keys to Powerful Business Relationships:
Key #1: Connect first, then focus on task
Key #2: Learn by walking in another’s shoes
Key #3: Whether people trust you is often up to you
Key #4: Share information to increase your personal power
Key #5: Manage yourself before you manage others
The authors present proven best practices that individuals and firms can use to form more empowering relationships. They show you how to identify and remove barriers to relationships in your company, whether they are caused by culture, infrastructure, or self-awareness gaps.
If you want to be more productive, effective, and influential, you have to begin thinking in terms of relationships. Globalization, quality movements, increasing numbers of M&A and strategic partnerships, and the rise of social media have made relationships the new business imperative.
Your company’s most valuable asset may be dormant. Learn how to tap into it and extract its maximum value with Five Keys to Powerful Business Relationships.
Foreword v Acknowledgments vii
Part 1 Introduction and Overview of the Five Keys 3
Part 2 Why Care about Powerful Business Relationships? 15 Key #1: Connect First; Then Focus on Task 47 Key #2: Learn by Walking in Another’s Shoes 67 Key #3: Whether People Trust You Is Often up to You 95 Key #4: Share Information to Increase Your Personal Power 121 Key #5: Manage Yourself Before You Manage Others 139 A Review of the Five Keys 153
Part 3 Virtual Relationships and the Five Keys 169 For Leaders: Three Relationship Challenges 191
Annotated Bibliography 209 Bibliography 213 Notes 216 Index 225
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