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ISBN10: 0071494138 | ISBN13: 9780071494137
ISBN10: 0071494138
ISBN13: 9780071494137
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Why Dubai?
It's been called the fastest-growing city on earth-a hub for the Gulf region experiencing unprecedented growth in energy, financial services, consumer goods, hospitality, retail, real estate, technology, shipping, and countless other industries. According to global strategist and advisor to Fortune 500 companies Aamir A. Rehman, no truly global firm can afford to ignore the booming Gulf region. The key, however, is to approach the region with savvy strategies for managing risks and drawbacks, while crafting business models designed for this unique market. Welcome to Dubai & Co.
This up-close, in-depth guide will help you to:
- Deepen your understanding of a region of critical importance to global business
- Change your perceptions about the Gulf states and the broader Middle East
- Create corporate strategies that fit your firm and the region
- Expand your international business to make it faster, bigger, and better
- Access Gulf capital more effectively, enabling expansion and generating both local and global profits
This essential hands-on book will show you how to successfully navigate the region's most attractive markets: the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait, and Oman. You'll learn the key characteristics of each country-historical, demographic, political, economic, and regulatory-in order to adapt your business to each unique environment. You'll hear stories of major companies that paved the way for your success. Whether you're already doing business in the Middle East or just thinking about expanding your company into new markets, Dubai & Co. is the perfect guide to one of the greatest growth opportunities in the world.
PART 1: UNDERSTANDING THE OPPORTUNITY
1. Lines in the Sand: The GCC in the Broader Middle East
2. Think Again: Addressing Misconceptions About the GCC
3. Here to Stay: GCC Market Attractiveness and Risks
4. Silicon from Sand: Essential Background on the GCC
PART TWO: DEVELOPING CORPORATE STRATEGIES
5. A Piece of the Action: Strategies for Entering the GCC Market
6. Making Your Pitch: Marketing to GCC Buyers
7. Building Your Team: Human Capital Strategies for the GCC
8. Capable Capital: The GCC as a Source of Capital
9. Getting Things Done: Operations Strategy and the GC
10. Enabled Organization: Setting up for Success
CONCLUSION: THE GCC AT GLOBAL HEADQUARTERS
11. Bringing it Home: Fostering GCC Awareness in the Head Office
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