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ISBN10: 007175394X | ISBN13: 9780071753944

ISBN10: 007175394X
ISBN13: 9780071753944
PART ONE: THE INNOVATION EQUATION; Chapter 1. A Rose by Any Other Name: This is Innovation; Chapter 2. Let There Be Light: Finding Inspiration; Chapter 3. The Sweet Spota: Innovation that Performs; PART TWO: THE LEADERSHIP EQUATION; Chapter 4. Mirror, Mirror on the Wall: The Role of Leadership in Innovation; Chapter 5. The Right Stuff: Leadership Personalities; Chapter 6. One for All and All for One: Creating an Innovation Culture; Chapter 7. The Buck Stops Here: The CEO Factor; PART THREE: THE PAYOFF; Chapter 8. It's a Jungle in Here: Creating an Innovation Environment; Chapter 9. A Company of Ones: The People Component; Chapter 10. Here's the Beef: Engaging the Market; Chapter 11. Are You Ready?: Taking up the Gauntlet
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