The Alibaba Way: Unleashing Grass-Roots Entrepreneurship to Build the World's Most Innovative Internet Company, 1st Edition

Author’s Preface to the Chinese Edition
Author’s Preface to the English-Language Edition
Chapter One: The Alibaba Way
Chapter Two: Alibaba’s Efficiency and the Alibaba Ecosystem
Chapter Three: The Taobao Platform: Teaching People how to Fish
Chapter Four: Clustering Innovations that Started with 1688.com
Chapter Five: Integrity Capital–Based Microfinance
Chapter Six: E-commerce Legislation and Innovations in Regulatory Supervision by the Public
Chapter Seven: The “Routinization” of Alibaba’s Corporate Culture Innovation
Chapter Eight: Grassroots Startups are the Way to Expand Employment
Postscript
Index