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The fastest way to learn Marketing Authors: Dhruv Grewal and Michael Levy

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Every chapter is simplified and ready for you to learn. Get quizzes, video lessons, practice problems, chapter summaries, flash cards and more!  

Authors: Dhruv Grewal and Michael Levy

ISBN13: 9781260717433, ©2022

Chapter 1 Overview of Marketing

Chapter 2 Developing Marketing Strategies and A Marketing Plan

Chapter 3 Digital Marketing: Online, Social, And Mobile

Chapter 4 Conscious Marketing, Corporate Social Responsibility, And Ethics

Chapter 5 Analyzing the Marketing Environment

Chapter 6 Consumer Behavior

Chapter 7 Business-To-Business Marketing

Chapter 8 Global Marketing

Chapter 9 Segmentation, Targeting, And Positioning

Chapter 10 Marketing Research and Analytics

Chapter 11 Product, Branding, And Packaging Decisions

Chapter 12 Developing New Products

Chapter 13 Services: The Intangible Product

Chapter 14 Pricing Concepts for Capturing Value

Chapter 15 Strategic Pricing Methods and Tactics

Chapter 16 Supply Chain and Channel Management

Chapter 17 Retailing and Omnichannel Marketing

Chapter 18 Integrated Marketing Communications

Chapter 19 Advertising, Public Relations, And Sales Promotions

Chapter 20 Personal Selling and Sales Management

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