Glencoe Marketing Series: Retailing

Designed as stand-alone, semester-length texts, books in the Glencoe Marketing Series also function as supplemental texts for Marketing I courses that may use Marketing Essentials.

Features:

• Power Read - Feature box at the beginning of each chapter that lists 4 reading strategies to help students get the most out of the text. These reading strategies are then implemented throughout each chapter with questions at point of use to cue students.
• Real-World Scenario begins each chapter, with Part 2 continued in the middle of the chapter; each part concludes with 2 critical thinking questions.
• World Market - International marketing feature emphasizes the global nature of marketing related to the specific  marketing area; concludes with a critical thinking question.