Glencoe Marketing Essentials © 2009
About the Program
Glencoe Marketing Essentials is the top selling book in marketing education because it includes all of the current hot topics: e-marketing, marketing ethics, and international and cross-curricular marketing. Students get a step-by-step introduction to creating marketing plans; DECA prep activities help students gain confidence in using the skills they've learned. Marketing Essentials also provides teachers with all the support materials they need.
- All new DECA Connection features and role plays to align with revised and new events and performance indicators
- Reading Guides with academic standards and vocabulary
- Standardized test practice and test-taking tips
- Integrated academic activities
- Research-based reading strategies