Interactive Graphs - New interactive graphs within Connect help students see the relevance of the subject matter by providing visual displays of real data for students to manipulate. All graphs are accompanied by assignable assessment questions and feedback to guide students through the experience of learning to read and interpret graphs and data.
Learning Glass Videos - A new series of lecture videos featuring the authors Kate Antonovics and Ori Heffetz, utilizes learning glass technology to provide students with an overview of core economic concepts in short, engaging segments. Accessible through SmartBook, the videos are offered at the moment a student is struggling to help them gain an understanding of foundational material.
Economic Naturalist Videos - A hallmark of the Frank/Bernanke franchise, the Economic Naturalist examples pose interesting questions that help students see the economics in everyday life. A selection of these examples are now available as video vignettes in Connect to further encourage students to think like economists and observe the economic principles that shape the world around them.
New Co-Author Kate Antonovics, on the faculty at the University of California-San Diego, is a labor economist with research interests in race and gender discrimination, income inequality, wage growth and employer learning. In addition to teaching labor economics at both the graduate and undergraduate level, she also teaches UCSD's large principles of microeconomics course (800+ students). Antonovics integrates the use of technology throughout her teaching—she is a devoted user of Connect Economics, uses tablet technology in-class, and has experience in "flipping" her principles course. Her contributions to the 6th edition include: revising and updating Connect questions, authoring every question found in LearnSmart, and developing the learning resources that accompany SmartBook Achieve.
New! Connect Insight is a new analytics tool that uses the data in Connect to produce a series of visual displays, each framed by an intuitive question, providing at-a-glance information regarding class performance and assignment effectiveness.
An Emphasis on Core Principles: A few core principles do most of the work in economics. By focusing on these principles, Frank/Bernanke/Antonovics assures that students leave the course with a deep mastery of them.
Understandable Examples/Economic Naturalism: Economic Naturalist examples pose “economic riddles” in the form of questions to spark the students’ interest in learning the answer. These examples fuel interest while teaching students to see economics in the world around them.
Modern Macroeconomics: Recent developments have renewed interest in cyclical fluctuations while still paying attention to such long-run issues as growth, productivity, the evolution of real wages, and capital formation. Frank/Bernanke/Antonovics features:
Modern Microeconomics: Economic surplus is introduced in Chapter 1 and applied repeatedly thereafter. This concept underlies the argument for economic efficiency as an important social goal. Rather than speak of tradeoffs between efficiency and other goals, the authors stress that maximizing economic surplus facilitates the achievement of all goals.
Assurance of Learning Ready: Each chapter begins with a list of numbered learning objectives, which appear throughout the chapter as well as in the end-of-chapter assignments. All end of chapter material, test bank material, and assignable content within Connect maps to a specific chapter learning objective in the textbook, as well as topic area, Bloom’s Taxonomy level, and AACSB skill area. The reporting features within Connect allow student results to be aggregated, making the collection and presentation of Assurance of Learning data simple and easy.
Well-Known Authors: Robert Frank and Ben Bernanke are renowned experts in their fields (micro and macro, respectively). Frank’s research has looked at rivalry and cooperation in economic and social behavior. He is the author of a best-selling intermediate economics text, Microeconomics and Behavior, (McGraw-Hill), and has published such award-winning books as The Winner-Take-All-Society and Luxury Fever. Bernanke is the co-author of a best-selling intermediate macroeconomics text and has done significant research on the causes of the Great Depression, the role of financial markets and institutions in the business cycle, and measuring the effects of monetary policy on the economy. He was a member of the Board of Governors of the Federal Reserve System from 2002-2005 and served as Chairman of the Council of Economic Advisers from 2005-2006. Bernanke served two terms as Chairman of the Federal Reserve from 2006-2014.