Launching the Imagination
Launching the Imagination treats design as both a verb and a noun—as both a process and a product. Design is deliberate—a process of exploring multiple solutions and choosing the most promising option. Through an immersion in 2-D, 3-D, and 4-D concepts, students are encouraged to develop methods of thinking visually that will serve them throughout their studies and careers.
Building on strengths of the previous four editions, Launching the Imagination, 5e, is even more: Concise - every sentence has been refined, so that maximum content can be communicated as clearly and concisely as possible; Colorful - in addition to full-color throughout the book, the writing livelier than that in most textbooks. Analogies are often used to expand communication, and every visual example has been carefully selected for maximum impact; Comprehensive - LTI is the only foundational text will full sections devoted to Critical and Creative Thinking and to Time-based Design. Photo program is global, represents a myriad of stylistic approaches, and prominently features design and media arts as well as more traditional art forms; Contemporary - over half of the visual examples now represent artworks completed since 1970, and over 120 of the artworks now date from 2000 to the present; Compelling - four new Applied Creativity interviews have been added to this edition. With at least four visual examples per interview, this new feature follows the process by which leading artists and designers have developed their artworks.
In Chapter 5 designer Steve Quinn describes the seven-step sequence he uses in developing websites, logos, and motion graphics. In Chapter 6, Jim Elniski describes Greenhouse Chicago, an adaptive re-use home that is both highly energy-efficient and beautiful. In Chapter 7, Kendall Buster describes stages in the completion of a complex sculpture, from preliminary drawing to installation. In Chapter 8, painter Carrie Ann Baade discusses the sources of her images and four major steps in their development. Five artist Profiles have also been retained from previous editions: Illustrator Bob Dacey, painter Suzanne Stryk, metalsmith Marilyn da Silva, ceramicist David MacDonald, and composer Michael Remson. Up to eight additional interviews can be added to through custom editions. Working together, the Applied Creativity interviews and the Profiles give students direct access to a wonderful range of practicing artists and designers.
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New Worksheets - Author Mary Stewart has developed worksheets for each chapter that are designed to improve student comprehension and increase engagement. Each includes at least one section in which students must apply knowledge gained from the reading to their own artwork.
A distinctive Part Four, on 4D or time-based design, highlights this area of growing interest, with examples from film, installation, and computer art.
"Key Questions" appear throughout the text (immediately following the relevant topics), probing students on key concepts and helping to reinforce and apply the material.
Provides a lively and concise introduction to the theory and practice of visual communication.
Presents a practical discussion of the materials available for 3-D design.
A Wealth of Art and Design Examples - More than 80% of Launching the Imagination's 600 illustrations are presented in full color.
Launching the Imagination is available in a comprehensive volume treating 2D design, Creativity and Problem-solving, 3D design, and time-based (4D) design; or in split volumes containing either 2D or 3D design, plus the material on Creativity and Problem-solving.
Lives and Careers.
Expands Online Learning Center to include the material formerly on the Core Concepts CD in MyArtStudio plus features chapter objectives, overview and related readings, flashcards, Internet exercises, key terms and student quizzing.
Clear and concise key questions at end of each major section of text.