Glencoe Marketing Series: Sports and Entertainment Marketing, Student Edition https://www.mheducation.com/cover-images/Jpeg_250-high/0078614015.jpeg 9 - 12 9780078614019
Glencoe Marketing Series: Sports and Entertainment Marketing, Student Edition

Glencoe Marketing Series: Sports and Entertainment Marketing, Student Edition

Grade Levels: 9 - 12
By McGraw-Hill Education
Copyright: 2005
Publication Date: April 13, 2004
MHID: 0078614015
ISBN 13: 9780078614019

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New Features

Power Read. Feature box at the beginning of each chapter that lists 4 reading strategies to help students get the most out of the text. These reading strategies are then implemented throughout each chapter with questions at point of use to cue students.

Case Study

Real-World Scenario begins each chapter, with Part 2 continued in the middle of the chapter; each part concludes with 2 critical thinking questions.

World Market. International marketing feature emphasizes the global nature of marketing related to the specific marketing area; concludes with a critical thinking question.

Hot Property. Profile of a successful and/or creative business (large or small); concludes with 2 critical thinking questions.

Profiles in Marketing profiles a successful or noteworthy individual working in a marketing-related career. A sidebar Career Data box outlines education/skills/career outlook/career path. A critical thinking question follows.

The Electronic Channel focuses on how sports and entertainment marketing utilizes the Internet and Web site resources, and concludes with exercise directing students to the Web site.

Game Point. Brief interesting facts on sports and entertainment marketing.

Ethical Practices focuses on current legal, ethical, community service, and character education issues and practices applied to the specific marketing area.

Tech Notes focus on use of the wide range of technology applied to the marketing area, and concludes with an exercise directing students to the Web site.

Math Check. Brief math exercise tied to specific text at point of use.

DECA Prep. Role-play activity to prepare students for DECA events.

BusinessWeek News. Unit-related BusinessWeek article excerpt with Creative Journal writing activity.

The Virtuality Store. Unit Lab assignment that provides real-world activity.

Glencoe Marketing Series: Sports and Entertainment Marketing, Student Edition

Unit 1 Marketing & Sports and Entertainment

Chapter 1 World of Marketing

Chapter 2 Sports and Entertainment: Connections and Contrasts (similar/different)

Unit 2 Sports Entertainment Marketing

Chapter 3 What Is the Sports Entertainment Market?

Chapter 4 Sports Products and Services

Unit 3 Sports Entertainment Marketing Mix (4Ps)

Chapter 5 Product and Price Decisions 

Chapter 6 Market Research and Outlets 

Chapter 7 Sponsorship and Licensing

Chapter 8 Sports Entertainment Promotion

Chapter 9 Sports Marketing Plans and Careers

Unit 4 Marketing Entertainment

Chapter 10 What Is the Entertainment Market?

Chapter 11 Organizations, Products, and Services

Unit 5 Entertainment Marketing Mix

Chapter 12 Product and Price Decisions

Chapter 13 Entertainment Market Research and Outlets

Chapter 14 Images and Licensing

Chapter 15 Entertainment Promotion

Chapter 16 Entertainment Marketing Plans and Careers

About the Author

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