Entrepreneurship & Small Business Management, Student Edition https://www.mheducation.com/cover-images/Jpeg_250-high/0078897661.jpeg 9 - 12 9780078897665
Entrepreneurship & Small Business Management, Student Edition

Entrepreneurship & Small Business Management, Student Edition

Grade Levels: 9 - 12
By McGraw-Hill Education
Copyright: 2011
Publication Date: January 5, 2010
MHID: 0078897661
ISBN 13: 9780078897665

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Entrepreneurship & Small Business Management, Student Edition

Glencoe Entrepreneurship: Building a Business 2011

Unit 1 - Going into Business for Yourself

Chapter 1: What is Entrepreneurship?
Chapter 2: Your Potential as an Entrepreneur
Chapter 3: Recognizing Opportunity
Chapter 4: Global Opportunities

Unit 2 - Researching and Planning Your Venture

Chapter 5: Feasibility and Business Planning
Chapter 6: Market Analysis
Chapter 7: Types of Business Ownership
Chapter 8: The Legal Environment
Chapter 9: Site Selection and Layout Planning

Unit 3 - Managing Market Strategies

Chapter 10: The Marketing Plan
Chapter 11: The Price Strategy
Chapter 12: The Promotion Strategy
Chapter 13: The Promotion Strategy: Developing and Managing Sales

Unit 5 - Managing Your Business Process

Chapter 14: Preparing and Planning to Manage
Chapter 15: Managing Purchasing and Inventory
Chapter 16: Producting Management and Distribution
Chapter 17: Managing Operations and Staffing
Chapter 18: Managing Human Resources

Unit 5 - Managing the Finances of Your Business

Chapter 19: Financing Your Business
Chapter 20: Accounting and Financial Reporting
Chapter 21: Financial Management

Unit 6 - Growing Your Business

Chapter 22: Risk Management
Chapter 23: Making Your Business Grow
Chapter 24: Social and Ethical Responsibility

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