What Investors Really Want: Know What Drives Investor Behavior and Make Smarter Financial Decisions https://www.mheducation.com/cover-images/Jpeg_250-high/0071741658.jpeg?404URL=https://shop.mheducation.com/mhshopweb/images/no_cover_140.png
Table of Contents

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Program Details

Chapter One: We Want High Returns with No Risk; Chapter Two: We Have Thoughts, Some Erroneous; Chapter Three: We Have Emotions, Some Misleading; Chapter Four: We Want to Play, and Win; Chapter Five: We Join Herds and Inflate Bubbles; Chapter Six: We Want Self Control and Mental Accounts; Chapter Seven: We Want to Save for Tomorrow and Spend it Today; Chapter Eight: We Want Hope for Riches and Freedom from the Fear of Poverty; Chapter Nine: We Have Similar Wants and Different Ones; Chapter Ten: We Want to Face No Losses; Chapter Eleven: We Want to Pay No Taxes; Chapter Twelve: We Want High Status and Proper Respect; Chapter Thirteen: We Want to Stay True to Our Values; Chapter Fourteen: We Want Fairness;