What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services https://www.mheducation.com/cover-images/Jpeg_250-high/0071408673.jpeg?404URL=https://shop.mheducation.com/mhshopweb/images/no_cover_140.png

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About the Author

Anthony Ulwick

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide