Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
Table of Contents

Interested in seeing the entire table of contents?

Program Details

Chapter 1: What is Value?; Chapter 2: The Customer Value Line; Chapter 3: Basic Theory – What you really need to know; Chapter 4: Conventional Pricing Approaches – Cost Based Pricing; Chapter 5: Conventional Pricing Approaches – Competition Based Pricing; Chapter 6: Measuring the Triad; Chapter 7: Building the Value Based Price; Chapter 8: Review of VBP methods; Chapter 9: Building the Value Proposition; Chapter 10: Value Based Selling; Chapter 11: Building a VBP strategy; Chapter 12: Today’s pricing issues; Chapter 13: Legal issues in pricing in Europe