Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value https://www.mheducation.com/cover-images/Jpeg_400-high/0071761683.jpeg
Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

1st Edition
By Harry Macdivitt and Mike Wilkinson
ISBN10: 0071761683
ISBN13: 9780071761680
Copyright: 2012

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ISBN10: 0071761683 | ISBN13: 9780071761680

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$42.00

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Chapter 1: What is Value?; Chapter 2: The Customer Value Line; Chapter 3: Basic Theory – What you really need to know; Chapter 4: Conventional Pricing Approaches – Cost Based Pricing; Chapter 5: Conventional Pricing Approaches – Competition Based Pricing; Chapter 6: Measuring the Triad; Chapter 7: Building the Value Based Price; Chapter 8: Review of VBP methods; Chapter 9: Building the Value Proposition; Chapter 10: Value Based Selling; Chapter 11: Building a VBP strategy; Chapter 12: Today’s pricing issues; Chapter 13: Legal issues in pricing in Europe