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Understanding Business

Understanding Business

11th Edition

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ISBN10: 1259302636 | ISBN13: 9781259302633

6 Month: $125.00

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ISBN10: 1259307948 | ISBN13: 9781259307942

$233.67

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ISBN10: 0078023165 | ISBN13: 9780078023163

$196.56

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Part 1: Business Trends: Cultivating a Business in Diverse, Global Environments

Chapter 1 Taking Risks and Making Profits within the Dynamic Business Environment

Chapter 2 Understanding Economics and How It Affects Business

Chapter 3 Doing Business in Global Markets

Chapter 4 Demanding Ethical and Socially Responsible Behavior

Part 2: Business Ownership: Starting a Small Business

Chapter 5 How to Form a Business

Chapter 6 Entrepreneurship and Starting a Small Business

Part 3: Business Management: Empowering Employees to Satisfy Customers

Chapter 7 Management and Leadership

Chapter 8 Structuring Organizations for Today's Challenges

Chapter 9 Production and Operations Management

Chapter 10 Motivating Employees

Part 4: Management of Human Resources: Motivating Employees to Produce Quality Goods and Services

Chapter 11 Human Resource Management: Finding and Keeping the Best Employees

Chapter 12 Dealing with Union and Employee–Management Issues

Part 5: Marketing: Developing and Implementing Customer-Oriented Marketing Plans

Chapter 13 Marketing: Helping Buyers Buy

Chapter 14 Developing and Pricing Goods and Services

Chapter 15 Distributing Products

Chapter 16 Using Effective Promotions

Part 6: Managing Financial Resources

Chapter 17 Understanding Accounting and Financial Information

Chapter 18 Financial Management

Chapter 19 Using Securities Markets for Financing and Investing Opportunities

Chapter 20 Money, Financial Institutions, and the Federal Reserve

Bonus Chapters

Bonus Chapter A Working Within the Legal Environment

Bonus Chapter B Using Technology to Manage Information

Bonus Chapter C Managing Risk

Bonus Chapter D Managing Personal Finances