Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader https://www.mheducation.com/cover-images/Jpeg_400-high/1260455491.jpeg 1 9781260455496 “Reading this book is like having Jeff Bezos advise me.” —Eric Martinez, Founder and CEO of Modjoul The former Amazon executive who launched and scaled Amazon Marketplace delivers the ultimate playbook on how to “think like Amazon” and succeed in the digital age. “What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50 ½ answers drawn from his experience as an Amazon executive—and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business. Learn how to: Move forward to get back to Day 1—and change the status quo. Use the “working backwards” innovation and problem-solving approach to lead the way. Become a platform company—with the right platform strategy. Create customer obsession—and grant your customers superpowers. Experiment, fail, rinse, and repeat. Decentralize your way to digital greatness. Master the magic of small autonomous teams. Avoid the trap of past positions. Make better and faster decisions. Use metrics to create a culture of accountability and innovation Use AI and the Internet of Things to reinvent customer experiences. In addition to these targeted strategies, you’ll receive a rare inside glimpse into how Jeff Bezos and Amazon take a remarkably consistent approach to innovate, explore new markets, and spark new growth. You’ll understand the unique mindset and inner workings that drive Amazon’s operational excellence, from its ground-up approach to new digital markets to its out-of-the-box attitudes on innovation. Along the way, you’ll learn specific game-changing strategies that made Amazon stand out in a crowded digital world. These include actionable ideas that you can use to transform your culture, expand your business into digital, and become the kind of platform company that customers obsess over. Rossman also offers invaluable insights into the latest technologies, e-commerce marketing, online culture, and IoT disruptions that only an Amazon insider would know. If you want to compete and win in the digital era, you have to Think Like Amazon.
Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader

Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader

1st Edition
By John Rossman
ISBN10: 1260455491
ISBN13: 9781260455496
Copyright: 2020
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09781260455496

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ISBN10: 1260455491 | ISBN13: 9781260455496

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INTRODUCTION: WHAT WOULD JEFF DO?

Part I
Culture

idea
1 RESET YOUR CLOCKS:
Your Journey Will Not Be Short or a Straight Line
idea

2 MERCENARY OR MISSION DRIVEN?
Be Strategic and Honest in Your Obsession,
and Then Obsess to Win

idea
3 MOVE FORWARD TO GET BACK TO DAY 1:
Change the Culture of the Status Quo

idea
4 OBSESSED IS DIFFERENT:
Create Customer Obsession in Your Business

idea
5 DON’T GO ALONG TO GET ALONG:
The Risk Social Cohesion Poses to Achieving Hard Results

idea
6 DELIVER RESULTS:
Own Your Dependencies to Overcome and Succeed

idea
7 OWNERSHIP FOR EVERYONE:
Compensation Strategy to Drive Enterprise Optimization

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8 AVOID COUNTRY CLUBS:
Stay Hungry Even When You’re Successful

idea
9 MAKE THE ELEPHANT DANCE:
Portfolio Strategy and Governance for Innovation

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10 YOU ARE THE CHIEF PRODUCT OFFICER:
The New Management Science of Being a Builder

idea
11 ARE YOU WILLING TO
BE MISUNDERSTOOD?
Lessons from Amazon’s Biggest Innovations

idea
12 GET TO YES:
Finance, Tax, Legal, and HR Teams That Matter

idea
13 BLOW UP THE ORG CHART:
Don’t Let Your Organizational Structure and
Titles Get in the Way

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14 GAMES FOR INNOVATION:
Spur Invention in Fun Ways

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15 THE DOOR DESK:
Forcing Innovation Through Frugality

Part II
Strategy

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16 INTRODUCTION TO
MISSION IMPOSSIBLE:
Being Digital

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17 EXPERIMENT, FAIL, RINSE, REPEAT:
Plan and Operate Your Experiments for Digital Success

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18 SO YOU WANT TO BE A PLATFORM?
Platform Strategy for the Rest of Us

idea

19 YES, YOU ARE A
TECHNOLOGY COMPANY:
Decentralize Your Way to Digital Greatness

idea
20 PIZZA FOR ALL!
The Magic of Small Autonomous Teams

idea

21 NEVER SAY NEVER:
Don’t Let Past Positions Create a Trap

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22 RELENTLESS.COM:
Next-Generation Operational Excellence

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23 OPW:
The Strategy of Other People’s Work

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24 THE MAGIC OF FORCING FUNCTIONS:
Get These Right, and Your Teams Will Take Off

idea
25 WHAT’S YOUR FLYWHEEL?
Systems Thinking in Strategy Development

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26 WHY IS THIS SO HARD?
Innovate by Reducing Friction

idea
27 GRANTING CUSTOMERS
SUPERPOWERS:
Dreamy Businesses and Durable Needs

idea
28 THINK DIFFERENTLY:
Improve Your Questions for Disruption

idea
29 LAUNCH AND LEARN:
Business Expansion the Amazon Way

idea
30 DON’T GIVE AWAY THE
OPERATING SYSTEM:
Partners, Vendors, and Strategy

Part III
Business and Technology

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31 LIES, DAMN LIES, AND METRICS:
Use Metrics to Build a Culture of Accountability
and Customer Obsession

idea
32 PROCESS VERSUS BUREAUCRACY:
Create Processes That Scale

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33 DO THE MATH:
The Path to Automation and AI Starts with Formulas

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34 CUSTOMER EXPERIENCE MATTERS:
Design and Measure the Customer Experience to Win
idea

35 WHAT’S YOUR JUST
WALK OUT TECHNOLOGY?
Use the Internet of Things to Reinvent
Customer Experiences

idea
36 INFORMATION SECURITY MUST DIE:
Making Security Everyone’s Job

idea
37 OP1:
The Painstaking Process of Planning

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38 STRATEGIC HEADCOUNT PLANNING:
Scaling and Innovating Through People Allocation

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39 ARCHITECTURE IS THE BUSINESS STRATEGY:
Win Through Technology and Architecture

idea
40 THE QUESTIONS YOU ASK:
Ask Your CIO These Questions—for Everyone’s Benefit

idea
41 THE END OF ARTIFICIAL
ARTIFICIAL INTELLIGENCE:
Prepare for a Future of Machine Learning

Part IV
Approach and Execution

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42 ONE-WAY OR TWO-WAY DOOR?
Make Better and Faster Decisions

idea
43 RAISE THE BAR:
Avoid the Biggest Hiring Mistakes

idea
44 A NARRATIVE ABOUT NARRATIVES:
Ditch the PowerPoint and Gain Clarity

idea
45 THE FUTURE PRESS RELEASE:
Define the Future and Get Teams on Board

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46 FAQS:
Answer Others’ Questions for Your Benefit

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47 WRITE THE USER MANUAL:
Start with the Customer and Work Backward

idea
48 YOU ARE WHAT YOU EAT:
Create Change Via the Executive Team Reading List

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49 FINANCE FOR FOOLS:
Free Cash Flow, Accounting, and Change

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50 THE LAST WORD ON BECOMING DIGITAL:
Trust

idea
50½ PRINCIPLES ARE NOT A POSTER:
The Pursuit of Speed, Agility, and Digital Leadership
 
NOTES

INDEX

About the Author

John Rossman