By MELISSA SCHILLING
Copyright: 2017
By MELISSA SCHILLING
Copyright: 2017
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By MELISSA SCHILLING
Copyright: 2017
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ISBN10: 1259737829 | ISBN13: 9781259737824
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ISBN10: 1259539067 | ISBN13: 9781259539060
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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Preface
Introduction 1
PART ONE
Industry Dynamics of Technological Innovation 13
Sources of Innovation 15
Types and Patterns of Innovation 43
Standards Battles and Design Dominance 67
Timing of Entry 89
PART TWO
Formulating Technological Innovation Strategy 107
Defining the Organization's Strategic Direction 109
Choosing Innovation Projects 129
Collaboration Strategies 153
Protecting Innovation 183
PART THREE
Implementing Technological Innovation Strategy 209
Organizing for Innovation 211
Managing the New Product Development Process 235
Managing New Product Development Teams 265
Crafting a Deployment Strategy 283
INDEX 311
Preface
Introduction 1
PART ONE
Industry Dynamics of Technological Innovation 13
Sources of Innovation 15
Types and Patterns of Innovation 43
Standards Battles and Design Dominance 67
Timing of Entry 89
PART TWO
Formulating Technological Innovation Strategy 107
Defining the Organization's Strategic Direction 109
Choosing Innovation Projects 129
Collaboration Strategies 153
Protecting Innovation 183
PART THREE
Implementing Technological Innovation Strategy 209
Organizing for Innovation 211
Managing the New Product Development Process 235
Managing New Product Development Teams 265
Crafting a Deployment Strategy 283
INDEX 311
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