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Strategic Management

Strategic Management

3rd Edition
By Frank Rothaermel
ISBN10: 1259420477
ISBN13: 9781259420474
Copyright: 2017

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Program Details

PART ONE ANALYSIS

CHAPTER 1 What Is Strategy?

CHAPTER 2 Strategic Leadership: Managing the Strategy Process

CHAPTER 3 External Analysis: Industry Structure, Competitive Forces, and Strategic Groups

CHAPTER 4 Internal Analysis: Resources, Capabilities, and Core Competencies

CHAPTER 5 Competitive Advantage, Firm Performance, and Business Models

 

PART TWO FORMULATION

CHAPTER 6 Business Strategy: Differentiation, Cost Leadership, and Blue Oceans

CHAPTER 7 Business Strategy: Innovation and Entrepreneurship

CHAPTER 8 Corporate Strategy: Vertical Integration and Diversification

CHAPTER 9 Corporate Strategy: Strategic Alliances, Mergers and Acquisitions

CHAPTER 10 Global Strategy: Competing Around the World

 

PART THREE IMPLEMENTATION

CHAPTER 11 Organizational Design: Structure, Culture, and Control

CHAPTER 12 Corporate Governance and Business Ethics

 

PART FOUR MINICASES

HOW TO CONDUCT A CASE ANALYSIS

 

PART FIVE FULL-LENGTH CASES