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Table of Contents

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Program Details

PART ONE: Overview of Strategic Management

Chapter 1: Strategic Management

PART TWO: Strategy Formulation

Chapter 2: Company Mission

Chapter 3: Corporate Social Responsibility and Business Ethics

Chapter 4: The External Environment

Chapter 5: The Global Environment

Chapter 6: Internal Analysis

Chapter 7: Long-Term Objectives and Strategies

Chapter 8: Business Strategy

Chapter 9: Multibusiness Strategy

PART THREE: Strategy Implementation, Control, and Innovation

Chapter 10: Implementation

Chapter 11: Organizational Structure

Chapter 12: Leadership and Culture

Chapter 13: Strategic Control

Chapter 14: Innovation and Entrepreneurship

PART FOUR: Cases

SHORT CASES

1. Bristol Myers Squibb's Growth

2. Competing for NYs Best Lobster Roll

3. J.C. Penny's Uncertain Turnaround

4. Livestrong: Cycling Around Lance Armstrong

5. Southern New Hampshire University

6. WalMart Online: What to do about Amazon.com

7. Wells Fargo's Remarkable Ascent

8. Wendy Aust: Senior Strategy Analyst, Global Strategy Advantage

TRADITIONAL CASES:

9. Absolute Vodka

10. Amazon.com: Retailing Giant to High Tech Player?

11. Apple vs. Samsung: IP & Smartphone Patent Wars

12. APEI (A) and APEI (B)

13. Apollo Group: Univ. of Phoenix

14. Barnes & Noble, Inc.

15. Blue Nile Diamond

16. BMW of N. Amr: Dream It! Build It! Drive It!

17. Cargill

18. Chipotle

19. Delta Airlines and the Trainer Refinery

20. Global Oil & Gas Industry

21. Good Hotel

22. Google Acquisition of Motorola Mobily

23. Lagunitas Brewing Co.

24. Leica Camera: A "Boutique" Firm Faces a World

25. Louis Vuitton

26. Movie Exhibition Industry 2013

27. Netflix (A): The Rebranding and Price Increase Debacle

28. Netflix (B): A Strategic Pivot of Mythic Proportion

29. Volvo &Geely

30. Yahoo: Marissa Mayer's Challenge