Strategic Business Forecasting: A Structured Approach to Shaping the Future of Your Business 1 9780071621267 “A helpful read not just for corporate strategists but for almost anyone looking ahead.” Los Angeles Times What's Your Next Big Move? At the turn of the century, Western Union passed on the chance to dominate the telephone industry. Later, General Electric concluded that a new invention called television was doomed to fail. And very recently, decision makers at the highest level were taken off-guard when the global economy dropped from under their feet--and took their companies with it. Today, only those business leaders with the power of long-term foresight will seize and hold true competitive advantage. But can managers really predict the future? Yes, to a greater extent than one might expect. Strategic Business Forecasting shows how to identify and quantify possible events that may affect your business. Applying creativity, personal experience, and the lessons of history, you can use such forecasting to develop plans that will help your organization compete. Drs. Simon Ramo and Ronald Sugar, two giants of the aerospace industry, share their Four-Measures Rating system to help you explore the world of possibilities--thoroughly and systematically. Under their tutelage, you will be equipped to: Create a comprehensive list of possible scenarios concerning your business Utilize a scoring system to rate each scenario's merit as a serious and useful prediction Develop an effective plan that strategically shapes the future of your organization The authors provide vivid illustrations of the Four-Measures system at work with real-world examples of both forecasting failures and successes. No one can predict perfectly, and the authors don't promise magic. With the approach described in Strategic Business Forecasting, however, you can ensure your organization is better poised to seize future opportunities, avoid pitfalls, and handle anything the increasingly volatile global economy throws your way.
Strategic Business Forecasting: A Structured Approach to Shaping the Future of Your Business

Strategic Business Forecasting: A Structured Approach to Shaping the Future of Your Business

1st Edition
By Simon Ramo and Ronald Sugar
ISBN10: 0071621261
ISBN13: 9780071621267
Copyright: 2009

Purchase Options

Students, we’re committed to providing you with high-value course solutions backed by great service and a team that cares about your success. See tabs below to explore options and pricing. Don't forget, we accept financial aid and scholarship funds in the form of credit or debit cards.


Out of stock

ISBN10: 0071621261 | ISBN13: 9780071621267



The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details


PART ONE: Forecasting Principles
1. Poor Past Predicting
2. Near Term Forecasting
3. From Possibilities to Predictions
4. Extrapolating from Past to Future
5. Possibility Generators
6. Big Externalities Predicting

PART TWO: Future Possibilities
7. How Will Automakers approach the Future of the Automobile
8. Predicting the Likelihood of Terrorism in the United States
9. China and the Asian Military Arena – Will There be War?
10. How to Improve K-12 Education in the U.S.
11. A Nuclear Scenario
12. Developing Robotic Birds and No-Casualty Warfare
13. Predicting the Price and Supply of Oil
14. A Super Grid Electric System – Is It Possible
15. The Medical Practice Internet Channel
16. Will the U.S. Participate in the Next Major War?

About the Author

Simon Ramo

Ronald Sugar