The Startup Equation: A Visual Guidebook to Building Your Startup 1 9780071832366 Visualize Your Successful New Business You have a great idea for a new business. Now what? How do you turn that great idea into a viable business? Leveraging visual tools, The Startup Equation leads you step by step through the decisions you need to make to find your perfect startup model. You'll learn things such as identifying your unique entrepreneurial type, creating a great product, building a great team, finding funding and scaling in addition to other elements essential to crafting a roadmap that fits you and your business. Drawing from their extensive experience working with startups, entrepreneurs Steve Fisher and Ja-Naé Duane offer expert advice on dealing with the challenges and opportunities that accompany every type of new business. Using visual storytelling, they provide a much-needed blueprint to understanding the startup economy. The authors include illustrative business examples from companies such as TechStars and 500Startups, as well as interviews with over 40 entrepreneurs from across the globe. Filled with insightful case studies, The Startup Equation is a vibrant, practical guide to creating a winning business model for any startup. By following the accessible visual roadmap within, you’ll discover how to build your own successful business plan for your unique dream. Steve Fisher is product designer, filmmaker, entrepreneur, and startup advisor. Ja-Naé Duane is an entrepreneur, researcher, startup advisor, and professor of entrepreneurship & innovation.
The Startup Equation: A Visual Guidebook to Building Your Startup

The Startup Equation: A Visual Guidebook to Building Your Startup

1st Edition
By Steve Fisher and Ja-Nae Duane
ISBN10: 007183236X
ISBN13: 9780071832366
Copyright: 2015

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ISBN10: 007183236X | ISBN13: 9780071832366



The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Acknowledgments x
Foreword xi
Our Story xiv


1. The Age of YOU: The Entrepreneur 3
The Next Billion Entrepreneurs 5
Create or Die 5
The New Industrial Revolution 5
Choose Your Own Startup Adventure 11

2. The Rise of the Startup Economy 13
The New Startup Economy 13
A Tale of Two Cities: Savannah and Boulder 13
What Makes a Great Startup Economy? 14
Where is the Best Startup Economy for Your Business? 20

3. The Six Forces of Change 23
Force #1: The Anywhere, Liquid Workforce 23
Force #2: The New Work Order— Connected, Collaborative, Creative 24
Force #3: The Connected and Engaged Customer 25
Force #4: The Era of the Maker 26
Force #5: The Sharing Economy 30
Force #6: The New Creative Economy 32
Applying the Six Forces to Your Startup 37

4. The Startup Equation 39
The Equation Structure 39
Building the Foundation 40
Crafting the Equation 40
Growing the Dream 40
The Periodic Table for Startups 41
This is a Living Diagram 41


5. The Entrepreneur’s Journey 47
Building a Great Entrepreneur 50
Finding the Leader Within 52
Entrepreneurs, Know Thyself 53
No MBA Required 59
Plan to Succeed, Not Win 59
Getting Ready . . . 61

6. The Big Idea 63
What’s The Big Idea? 66
Generate Ideas with Brainstorming 68
Communicate Ideas Through Sketching 70
Utilize Collaboration to Build 72
Focus on the Right Opportunity 72
Getting Ready . . . 73

7. Strength in Agility 75
Living the Lean Startup Life 78
Discovering Your BASE Business Model 78
Thoughts on Financial Models 87
Building Your Minimum Viable Product 89
Vision Without Execution is Just Bullshit 92
The Art of the Pivot 92
Getting Ready . . . 93


8. Culture of Wow 97
Culture Starts with the Person at the Top 97
Finding the Right Culture Mix 101
Creating the Right Cultural Balance 103
Supporting Balance, Preventing Burnout 105
Closing the Creativity Gap 105
Leveraging Coworking and Makerspaces 106
Getting Ready . . . 107

9. Rewards of Great Teams 109
The Single Founder vs Co-Founding Team 112
How to Find The Right Co-founder 114
Recruiting the A-Team 114
Leveraging Great Mentors and Advisors 118
Building and Leveraging Great Advisory Boards 120
Crafting a Stellar Board of Directors 121
Getting Ready . . . 123

10. Creating Great Customer Experiences 125
Everything Starts with the Customer 129
The Six Disciplines of Great Customer Experiences 130
Discovering the Customer Journey 132
Building a Minimum Delightful Product 134
Customers as Partners 138
Leveraging Benchmarks, Testing and Customer Insights 142
Getting Ready . . . 143

11. The New Brand Order 147
Great Brands = Great Experiences 147
Building a GREAT Brand Takes GUTS! 150
Creating a Brand Identity 154
Bringing Your Brand to Life 155
How to Think About Your Brand Affinity 165
Getting Ready . . . 165


12. No Money, No Excuses 169
Picking a Funding Strategy 169
Leveling Up With Angels and VCs 175
The Art of the Pitch 175
Beyond Investors: Loans, Grants and Cash Flow 179
Startup Rocket Fuel: Accelerators and Incubators 189
Getting Ready . . . 191

13. Startup Marketing Alchemy 193
Seeing the Big Picture 193
Knowing Your Customers 196
The World’s Shortest Marketing Plan 197
Startup Marketing Mixology 197
An Inbound Strategy to Unite Them All 203
Growth Hacking Your Startup 205
Getting Ready . . . 209

14. ROI of Happy Customers 213
Building a Sales Engine 216
Hacking Your Sales Process 221
Mavericks, Journeymen, Superstars and Trouble 224
Creating Loyalty with Brand Evangelists and Raving Fans 229
Getting Ready . . . 233

15. Scaling to New Heights 235
Scaling the Elements 238
The 3 Ms of Scaling 239
Jumping the Gun 242
Building an Engine of Growth 246
Running on All Cylinders 248
Getting Ready . . . 249

16. Always Be Innovating 251
Creating a Culture of Innovation 254
The Rules and Habits of Innovation 255
Everyone is a Design Thinker 258
The Art of SMART Innovation 260
Every Entrepreneur Needs to Be a DEO 265
Getting Ready . . . 265

17. The Exponential Power of the X-Factor 267
Driven to Succeed 270
Bouncing Up, Not Bouncing Back 271
Curiosity Killed the Bad Idea 271
A Startup State of Mind 273
Serendipity Not Included 273
Getting Ready . . . 275


18. Choose Your Own Adventure 279
One Equation to Rule Them All 280
The Elements of Startup Success 282
Two Questions You Must Ask 284
The SEED Board—Where the Rubber Hits the Road 285
Build Your Own SEED Board 293
Your Journey is Just Beginning 298
Notes 299