Skip to main content

Humanities, Social Science and Language


Digital Products


Connect®
Course managementreporting, and student learning tools backed by great support.

McGraw Hill GO
Greenlight learning with the new eBook+

ALEKS®
Personalize learning and assessment

ALEKS® Placement, Preparation, and Learning
Achieve accurate math placement

SIMnet
Ignite mastery of MS Office and IT skills

McGraw Hill eBook & ReadAnywhere App
Get learning that fits anytime, anywhere

Sharpen: Study App
A reliable study app for students

Virtual Labs
Flexible, realistic science simulations

Services


Inclusive Access
Reduce costs and increase success

LMS Integration
Log in and sync up

Math Placement
Achieve accurate math placement

Content Collections powered by Create®
Curate and deliver your ideal content

Custom Courseware Solutions
Teach your course your way

Professional Services
Collaborate to optimize outcomes

Remote Proctoring
Validate online exams even offsite

Institutional Solutions
Increase engagement, lower costs, and improve access for your students

Support


General Help & Support Info
Customer Service & Tech Support contact information

Online Technical Support Center
FAQs, articles, chat, email or phone support

Support At Every Step
Instructor tools, training and resources for ALEKS, Connect & SIMnet

Instructor Sample Requests
Get step by step instructions for requesting an evaluation, exam, or desk copy

Platform System Check
System status in real time

Small Business Management: An Entrepreneur's Guidebook
Small Business Management: An Entrepreneur's Guidebook

Small Business Management: An Entrepreneur's Guidebook, 8th Edition

ISBN10: 1259538982 | ISBN13: 9781259538988
By Mary Jane Byrd and Leon Megginson
© 2018

Format Options:

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Instructor Information

Quick Actions (Only for Validated Instructor Accounts):

Small Business Management: An Entrepreneur’s Guidebook, by Mary Jane Byrd takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, its pragmatic “how-to” perspective illustrates many practical examples and applications from the business world.  It explains how to achieve optimum benefits from the limited resources available to small firms, as well as how to plan for growth and succession in a business.  It also explores arguments both for and against owning a small business.

Part 1: The Dynamic Role of Small Business

Chapter 1: Starting Your Small Business

Chapter 2: Family-Owned Businesses

Chapter 3: Forms of Ownership of Small Businesses

Chapter 4: Maintaining Good Government Relations and Business Ethics

Part 2: How to Plan and Organize a Business

Chapter 5: Create, Buy, or Franchise a Small Business

Chapter 6: Planning, Organizing, and Managing a Small Business

Chapter 7: How to Obtain the Right Financing for Your Business

Part 3: How to Market Goods and Services

Chapter 8: Developing Marketing Strategies

Chapter 9: Promoting and Distributing

Part 4: How to Organize, Manage, and Operate the Business

Chapter 10: How to Obtain and Manage Human Resources and Diversity in Small Companies

Chapter 11: How to Maintain Relationships with Your Employees and Their Representatives

Chapter 12: Obtaining and Laying Out Operating Facilities

Chapter 13: Purchasing, Inventory, and Quality Control

Part 5: Basic Financial Planning and Control

Chapter 14: Basic Financial Planning

Chapter 15: Budgeting and Controlling Operations and Taxes

Chapter 17: Risk Management, Insurance, and Crime Prevention

 

McGraw Hill Connect Product Logo

Main Features

  • LMS Integration
  • Print/Loose-Leaf Book Add-On Availability
  • Presentation Slides & Instructor Resources
  • Question & Test Banks
  • Adaptive Assignments
  • Student Progress Reporting & Analytics
  • Essay Prompts
  • Polling
  • Prebuilt Courses
  • Interactive Exercises
  • eBook Access (ReadAnywhere App)
  • Remote Proctoring (Proctorio)
  • Subject-Specific Tools

About the Author

Mary Jane Byrd

Mary Jane Byrd (DBA, IPMA-SCP) is professor of accounting and management at the University of Mobile, where she has been teaching for 32 years. She and her husband operate a small business that they founded in 1974. Dr. Byrd is certified by the International Public Management Association and participates with the Academy of Management, United States Association for Small Business and Entrepreneurship. She also serves on the editorial board for the International Journal of Public Administration and the boards of various local organizations. She has presented refereed papers both in the United Sates and England, and has coauthored eight business textbooks. Various awards include: Teacher of the Year, several Outstanding Service Awards for local organizations, University of Mobile Research Award, and Who's Who. Her hobbies include water sports, reading, travel, and writing. She is married to Gerald Byrd, and they have three daughters: Kari, Julli, and Cori.

Leon Megginson

Accessibility

Creating accessible products is a priority for McGraw Hill. We make accessibility and adhering to WCAG AA guidelines a part of our day-to-day development efforts and product roadmaps.

For more information, visit our accessibility page, or contact us at accessibility@mheducation.com

affordability icon

Affordability

Reduce course material costs for your students while still providing full access to everything they need to be successful. It isn't too good to be true - it's Inclusive Access.

Need support?   We're here to help - Get real-world support and resources every step of the way.