Service Innovation: How to Go from Customer Needs to Breakthrough Services https://www.mheducation.com/cover-images/Jpeg_250-high/007171300X.jpeg?404URL=https://shop.mheducation.com/mhshopweb/images/no_cover_140.png
Table of Contents

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Program Details

1. Customer Needs that Drive Service Innovation
2. Discover Opportunities for New Service Innovation
3. Discover Opportunities for Core Service Innovation
4. Discover Opportunities for Service Delivery Innovation
5. Discover Opportunities for Supplementary Service Innovation
6. Discover Opportunities for Service Delivery
7. Discover Ways to Differentiate Service Delivery
8. Define Innovative Service Concepts
Conclusion: Beyond Services Innovation