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Service Innovation: How to Go from Customer Needs to Breakthrough Services

Service Innovation: How to Go from Customer Needs to Breakthrough Services

1st Edition
By Lance Bettencourt
ISBN10: 007171300X
ISBN13: 9780071713009
Copyright: 2010

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ISBN10: 007171300X | ISBN13: 9780071713009

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$34.00

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Program Details

1. Customer Needs that Drive Service Innovation
2. Discover Opportunities for New Service Innovation
3. Discover Opportunities for Core Service Innovation
4. Discover Opportunities for Service Delivery Innovation
5. Discover Opportunities for Supplementary Service Innovation
6. Discover Opportunities for Service Delivery
7. Discover Ways to Differentiate Service Delivery
8. Define Innovative Service Concepts
Conclusion: Beyond Services Innovation