
Service Innovation: How to Go from Customer Needs to Breakthrough Services
1st EditionISBN10: 007171300X
ISBN13: 9780071713009
Copyright: 2010
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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Program Details
2. Discover Opportunities for New Service Innovation
3. Discover Opportunities for Core Service Innovation
4. Discover Opportunities for Service Delivery Innovation
5. Discover Opportunities for Supplementary Service Innovation
6. Discover Opportunities for Service Delivery
7. Discover Ways to Differentiate Service Delivery
8. Define Innovative Service Concepts
Conclusion: Beyond Services Innovation
About the Author
Lance Bettencourt
Lance A. Bettencourt is the founder of Service 360 Partners, an American company for consulting services, and Distinguished Marketing Fellow at the Neeley School of Business at Texas Christian University. He was a professor of marketing at Arizona State University, Indiana University and consultant at Strategyn, consulting firm specializing in innovation and a pioneer in the development of the Outcome-Driven InnovationTM. During his professional experience with large multinationals like Abbott Medical Optics, Microsoft, Hewlett-Packard, Kimberly-Clark. His studies on innovation and services were published in Harvard Business Review, MIT Sloan Management Review, California Management Review, Journal of the Academy of Marketing Science.
2. Discover Opportunities for New Service Innovation
3. Discover Opportunities for Core Service Innovation
4. Discover Opportunities for Service Delivery Innovation
5. Discover Opportunities for Supplementary Service Innovation
6. Discover Opportunities for Service Delivery
7. Discover Ways to Differentiate Service Delivery
8. Define Innovative Service Concepts
Conclusion: Beyond Services Innovation
About the Author
Lance Bettencourt
Lance A. Bettencourt is the founder of Service 360 Partners, an American company for consulting services, and Distinguished Marketing Fellow at the Neeley School of Business at Texas Christian University. He was a professor of marketing at Arizona State University, Indiana University and consultant at Strategyn, consulting firm specializing in innovation and a pioneer in the development of the Outcome-Driven InnovationTM. During his professional experience with large multinationals like Abbott Medical Optics, Microsoft, Hewlett-Packard, Kimberly-Clark. His studies on innovation and services were published in Harvard Business Review, MIT Sloan Management Review, California Management Review, Journal of the Academy of Marketing Science.
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