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Service Innovation: How to Go from Customer Needs to Breakthrough Services

Service Innovation: How to Go from Customer Needs to Breakthrough Services

1st Edition
By Lance Bettencourt
Copyright: 2010

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ISBN10: 007171300X | ISBN13: 9780071713009

$34.00

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

1. Customer Needs that Drive Service Innovation
2. Discover Opportunities for New Service Innovation
3. Discover Opportunities for Core Service Innovation
4. Discover Opportunities for Service Delivery Innovation
5. Discover Opportunities for Supplementary Service Innovation
6. Discover Opportunities for Service Delivery
7. Discover Ways to Differentiate Service Delivery
8. Define Innovative Service Concepts
Conclusion: Beyond Services Innovation