Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products https://www.mheducation.com/cover-images/Jpeg_250-high/0071636102.jpeg?404URL=https://shop.mheducation.com/mhshopweb/images/no_cover_140.png
Table of Contents

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Program Details

Chapter One: Sales as a Profession

Chapter Two: The Maverick Organization

Chapter Three: The Maverick Marketplace

Chapter Four: The Maverick Seller

Chapter Five: The Maverick Process

Chapter Six: Maverick Strategies

Chapter Seven: The Maverick Matrix

Chapter Eight: Creating the Maverick Value Proposition(s)

Chapter Nine: How Innovative Marketing Effects Maverick Selling

Chapter Ten: Rewards and Incentives For The Maverick Seller

Chapter Eleven: When The Mavericks Need to Move On