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Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products

Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products

1st Edition
By Brian Burns and Tom Snyder
ISBN10: 0071636102
ISBN13: 9780071636100
Copyright: 2010

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ISBN10: 0071636102 | ISBN13: 9780071636100

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Program Details

Chapter One: Sales as a Profession

Chapter Two: The Maverick Organization

Chapter Three: The Maverick Marketplace

Chapter Four: The Maverick Seller

Chapter Five: The Maverick Process

Chapter Six: Maverick Strategies

Chapter Seven: The Maverick Matrix

Chapter Eight: Creating the Maverick Value Proposition(s)

Chapter Nine: How Innovative Marketing Effects Maverick Selling

Chapter Ten: Rewards and Incentives For The Maverick Seller

Chapter Eleven: When The Mavericks Need to Move On