Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products
1st EditionCopyright: 2010
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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Program Details
Chapter Two: The Maverick Organization
Chapter Three: The Maverick Marketplace
Chapter Four: The Maverick Seller
Chapter Five: The Maverick Process
Chapter Six: Maverick Strategies
Chapter Seven: The Maverick Matrix
Chapter Eight: Creating the Maverick Value Proposition(s)
Chapter Nine: How Innovative Marketing Effects Maverick Selling
Chapter Ten: Rewards and Incentives For The Maverick Seller
Chapter Eleven: When The Mavericks Need to Move On
Chapter Two: The Maverick Organization
Chapter Three: The Maverick Marketplace
Chapter Four: The Maverick Seller
Chapter Five: The Maverick Process
Chapter Six: Maverick Strategies
Chapter Seven: The Maverick Matrix
Chapter Eight: Creating the Maverick Value Proposition(s)
Chapter Nine: How Innovative Marketing Effects Maverick Selling
Chapter Ten: Rewards and Incentives For The Maverick Seller
Chapter Eleven: When The Mavericks Need to Move On
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