Selling to the C-Suite, Second Edition: What Every Executive Wants You to Know About Successfully Selling to the Top
Table of Contents

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Chapter 1: When Do Executives Get Involved in the Decision Process?

Chapter 2: Marketing to the C-Suite

Chapter 3: Understanding What Executives Want

Chapter 4: How to Find the Relevant Executive

Chapter 5: How to Gain Access to the C-Suite

Chapter 6: How to Establish Credibility with the C-Suite

Chapter 7: How to Create Value for the C-Suite

Chapter 8: Cultivating Loyalty at the C-Suite


Appendix A: Guide to Client Discovery

Appendix B: Tools for Building the Executive Relationship

Recommended Reading

Recommended Associations and Organizations