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Selling to the C-Suite, Second Edition:  What Every Executive Wants You to Know About Successfully Selling to the Top

Selling to the C-Suite, Second Edition: What Every Executive Wants You to Know About Successfully Selling to the Top

2nd Edition
By Nicholas A.C. Read and Stephen Bistritz
ISBN10: 1260116425
ISBN13: 9781260116427
Copyright: 2018

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ISBN10: 1260116425 | ISBN13: 9781260116427

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$32.00

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Foreword

Preface

Acknowledgments

Chapter 1: When Do Executives Get Involved in the Decision Process?

Chapter 2: Marketing to the C-Suite

Chapter 3: Understanding What Executives Want

Chapter 4: How to Find the Relevant Executive

Chapter 5: How to Gain Access to the C-Suite

Chapter 6: How to Establish Credibility with the C-Suite

Chapter 7: How to Create Value for the C-Suite

Chapter 8: Cultivating Loyalty at the C-Suite

Afterword

Appendix A: Guide to Client Discovery

Appendix B: Tools for Building the Executive Relationship

Recommended Reading

Recommended Associations and Organizations

Notes

Index