Selling to the C-Suite, Second Edition: What Every Executive Wants You to Know About Successfully Selling to the Top https://www.mheducation.com/cover-images/Jpeg_250-high/1260116425.jpeg?404URL=https://shop.mheducation.com/mhshopweb/images/no_cover_140.png
Table of Contents

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Program Details

Foreword

Preface

Acknowledgments

Chapter 1: When Do Executives Get Involved in the Decision Process?

Chapter 2: Marketing to the C-Suite

Chapter 3: Understanding What Executives Want

Chapter 4: How to Find the Relevant Executive

Chapter 5: How to Gain Access to the C-Suite

Chapter 6: How to Establish Credibility with the C-Suite

Chapter 7: How to Create Value for the C-Suite

Chapter 8: Cultivating Loyalty at the C-Suite

Afterword

Appendix A: Guide to Client Discovery

Appendix B: Tools for Building the Executive Relationship

Recommended Reading

Recommended Associations and Organizations

Notes

Index