Search Engine Marketing https://www.mheducation.com/cover-images/Jpeg_400-high/0071597336.jpeg 1 9780071597333 Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Revolutionize Your Internet Marketing Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide. Track and measure both digital and traditional marketing with analytics Define and use KPIs to manage campaigns and channels for maximum profitability Employ SEO strategies to increase leads, conversions, and sales Understand how website architecture, keywords, tags, and sitemaps affect search results Use PPC to place ads in search engines, radio, TV, and newspapers Get hands-on strategies for maximizing Google Analytics and Google AdWords
Search Engine Marketing

Search Engine Marketing

1st Edition
By Andreas Ramos and Stephanie Cota
ISBN10: 0071597336
ISBN13: 9780071597333
Copyright: 2009
09780071597333

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ISBN10: 0071597336 | ISBN13: 9780071597333

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Program Details

Foreword
Acknowledgments
Introduction
Chapter 1. Integrated Marketing
Chapter 2. KPIs
Chapter 3. Analytics
Chapter 4. Google Analytics
Chapter 5. SEO
Chapter 6. PPC
Glossary
Index