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Table of Contents

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Program Details

SECTION I – THE WORLD OF RETAILING

Chapter 1: Introduction to the World of Retailing

Chapter 2: Types of Retailers

Chapter 3: Multichannel Retailing

Chapter 4: Customer Buying Behavior

SECTION II – RETAILING STRATEGY

Chapter 5: Retail Market Strategy

Chapter 6: Financial Strategy

Chapter 7: Retail Locations

Chapter 8: Retail Site Location

Chapter 9: Human Resource Management

Chapter 10: Information Systems and Supply Chain Management

Chapter 11: Customer Relationship Management

SECTION III – MERCHANDISE MANAGEMENT

Chapter 12: Managing the Merchandise Planning Process

Chapter 13: Buying Merchandise

Chapter 14: Retail Pricing

Chapter 15: Retail Communication Mix

SECTION IV – STORE MANAGEMENT

Chapter 16: Managing the Store

Chapter 17: Store Layout, Design, and Visual Merchandising

Chapter 18: Customer Service